Sakalasooriya, W.G.U.C.; Madhusanka, J.D.T.; Iqbal, F.I.
(Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)
Social media marketing is a modern marketing technique used by almost every
enterprise to meet its clients on virtual networks. This study is an attempt to
examine the impact thatis generated by the social media marketing ...