Rathnasiri, P.B.I.D.; Afrath, R.M.; Rathnayaka, R.M.C.; Chethana, J.G.D.; Kumari, K.G.G.K.N.; Madushani, M.G.D.; Piumali, R.A.; Yanusha, R.; Dissanayaka, W.P.S.L.; Rathnayaka, R.M.A.U.; Dilogini, S.
(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
Despite the importance of gift-giving in Sri Lanka’s cultural and retail context, little
research has explored the emotional drivers that shape consumer gift-purchasing
decisions, despite their relevance to established ...