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Factors Affecting Undergraduates’ Intention to Trade on the Crypto Market: Special Reference to the Undergraduates in Sri Lanka

Silva, De L.T.D.; Gunathunga, G.S.R. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

Cryptocurrency trading has attracted global attention, particularly among younger generations, yet its adoption among Sri Lankan undergraduates remains underexplored. This study investigates the factors influencing ...
FACTORS ASSOCIATED WITH THE ADOPTION OF AI-GENERATED CONTENT IN DIGITAL MARKETING

Lahiru, R.D.V.; Bandara, K.M.P.G.A.J. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

This study investigates the factors associated with the adoption of AI-generated content in digital marketing, with a focus on digital marketing agencies within the Colombo District. While existing studies have examined ...
FACTORS INFLUENCING THE BEHAVIORAL INTENTION OF DIGITAL LIBRARIES AMONG UNIVERSITY UNDERGRADUATES IN SRI LANKA

Herath, D.R.G.N.M.K.; Marasinghe, M.A.I.T. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
FACTORS INFLUENCING THE INTENTION OF DIGITAL PAYMENT ADOPTION AMONG GENERATION Z: SPECIAL REFERENCE TO KURUNEGALA DISTRICT, SRI LANKA

Dissanayaka, D.M.S.P.; Marasinghe, M.A.I.T. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

Digital payment systems are essential in modern economies, streamlining financial transactions and facilitating the exchange of value. Globally, there has been a marked shift towards digital payments driven by new consumer ...
FACTORS THAT INFLUENCE THE USE OF COMPUTER-ASSISTED AUDIT TECHNIQUES (CAATs) BY INTERNAL AUDITORS IN SRI LANKA

Karunarathne, W.P.G.P.P.; Wickramasinghe, Mihiri; Somathilake, H.M.D.N. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
Key Determinants of External Auditors’ Usage of Computer-Assisted Audit Techniques in Sri Lanka

Nilansuriya, N.M.S.M.; Sameera, V.G.N. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

This study investigates the key determinants influencing the usage of Computer Assisted Audit Techniques (CAATs) among external auditors in Sri Lanka. The research aims to examine the impact of performance expectancy, ...
Understanding LMS Adoption among University Teachers at Rajarata University of Sri Lanka

Premathilaka, G.K.L.; Senarath, T.U.S. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

The use of Learning Management Systems (LMS) has become a fundamental component in higher education, especially during the COVID-19 pandemic. However, post-pandemic evidence reveals a notable decline in LMS usage among ...

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Browsing by Subject "facilitating conditions"

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