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CAN INTRINSIC AND EXTRINSIC FACTORS CONTROL THE CUSTOMER PURCHASE INTENTION FOR PRIVATE LABEL FOOD BRANDS? STUDY IN THE SUPERMARKET CUSTOMERS IN ANURADHAPURA DISTRICT.

Kohombange, M.I.; Dilrukshi, K.G.M.I. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)

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