Browsing by Subject "qualitative approach"

Browsing by Subject "qualitative approach"

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  • Developmental Psychology Perspectives on Consumer Book Choices in a Small-Scale Bookshop 
    Kamshanaa, T.; Jayathissa, T.M.I.M.; Kumarasinghe, K.M.I.N.; Ranathunga, S.A.T.H.; Disanayake, W.G.S.U.; Bens, Neethira A.; Samarawickrama, I.G.P.K.; Subasinghe, N.S.; Danieal, M.; Kumari, S.M.V.H.T.; Dilogini, S. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
    From a developmental psychology perspective, this study explores how small-scale bookstores create a distinct developmental setting compared to libraries or online platforms. Unlike libraries, they combine learning ...
  • An Exploration of Social and Cultural Drivers of Consumer Preferences in Heritage Food Retail in Sri Lanka 
    Layassruthy, S.; Kiruththika, M.; Dharmasena, D.S.N.; Rodrigo, E.P.N.; Kavindi, M.T.S.A.; Weerasinghe, P.A.I.P.M.P.; Kumarasingha, B.M.G.A.D.; Disanayaka, D.M.L.M.; Liyanagunawardhana, R.S.; Herath, R.M.N.B.; Dilogini, S. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
    The study explores the cultural and social factors that shape how consumers choose heritage food outlets. Using a qualitative approach, the researchers gathered insights through four interviews with the store owner, ...
  • Exploring the Role of Social Psychological Drivers in Small Scale Textile Business Environment of Northern Province of Sri Lanka 
    Lochani, M.M.M.; Kumarasinghe, J.A.D.P.M.; Ranasinghe, R.A.G.N.; Kumara, M.G.R.D.; Kumarasinghe, M.M.S.L.; Rajapaksha, R.M.K.D.; Kodithuwakku, K.K.T.D.; Wickramasekara, D.H.T.; Bandara, M.D.D.; Rajapaksha, R.M.O.; Dilogini, S. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
    Despite the significant presence of small-scale textile businesses in Northern Sri Lanka, little is known about how social and psychological factors influence consumer behaviour in this context. Understanding these ...
  • Psychological Insights into Emotion-Based Brand Experience in the Context of Bakery Microenterprise 
    Atchchana, K.; Leo, C.A.; Hansamali, D.K.C.; Bulathsinghala, D.R.P.; Rajapaksha, I.S.; Perera, J.A.I.C.; Mahanama, M.P.P.I.; Abejayarathna, M.V.; Fernando, M.A.L.; Chathurika, W.A.H.; Dilogini, S. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
    This study explores how emotions influence customer behaviour and loyalty in small bakery businesses in Northern Sri Lanka. Bakery microenterprises are an essential part of local economies and daily life in Northern ...
  • Psychological Triggers of Impulse Purchases in Grocery Stores: Evidence from Northern Province of Sri Lanka 
    Sudugaran, C.; Thennakoon, T.M.J.V.K.; Gamage, T.S.; Dissanayaka, I.P.M.M.; Sivasooriya, S.; Fernando, J.J.K.D.; Wedikkarage, T.P.W.H.N.; Ranasingha, H.P.P.K.; Aslam, A.; Samadhika, A.D.; Kumararathna, I.J.; Dilogini, S. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
    This study explores how behavioural psychology influences impulse buying behaviour at grocery stores. Studying impulse purchases in Northern Sri Lanka is important due to unique cultural, economic, and retail-specific ...

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