2nd International Research Symposium on Management 2023 (IRSM) http://repository.rjt.ac.lk/handle/123456789/6281 2026-04-19T20:43:15Z 2026-04-19T20:43:15Z IMPACT OF SOCIAL MEDIA SHORT VIDEO MARKETING ON BRAND LOYALTY: THE STUDY REGARDING YOUTUBE WITH SPECIAL REFERENCE TO FOOD AND BEVERAGE INDUSTRY IN WESTERN PROVINCE IN SRI LANKA. Fernando, T.L.I. Madhusanka, J.D.T. http://repository.rjt.ac.lk/handle/123456789/6493 2025-10-10T05:24:52Z 2023-11-16T00:00:00Z IMPACT OF SOCIAL MEDIA SHORT VIDEO MARKETING ON BRAND LOYALTY: THE STUDY REGARDING YOUTUBE WITH SPECIAL REFERENCE TO FOOD AND BEVERAGE INDUSTRY IN WESTERN PROVINCE IN SRI LANKA. Fernando, T.L.I.; Madhusanka, J.D.T. 2023-11-16T00:00:00Z EFFECTS OF BRAND TRUST, BRAND IDENTIFICATION, AND QUALITY OF SERVICE ON BRAND EVANGELISM: WITH THE MODERATE EFFECTS OF BRAND LOVE SPECIAL REFERENCE TO THE REAL ESTATE SECTOR IN THE WESTERN PROVINCE OF SRI LANKA Kumarasinghe, K.H.A.N. Hendeniya, H.M.U.S. http://repository.rjt.ac.lk/handle/123456789/6492 2025-10-10T03:18:50Z 2023-11-16T00:00:00Z EFFECTS OF BRAND TRUST, BRAND IDENTIFICATION, AND QUALITY OF SERVICE ON BRAND EVANGELISM: WITH THE MODERATE EFFECTS OF BRAND LOVE SPECIAL REFERENCE TO THE REAL ESTATE SECTOR IN THE WESTERN PROVINCE OF SRI LANKA Kumarasinghe, K.H.A.N.; Hendeniya, H.M.U.S. 2023-11-16T00:00:00Z THE IMPACT OF YOUTUBE TRAVEL VLOGS ON USERS’ TRAVEL INTENTION Pramodani, T.M.K. Jayasinghe, J.A.P.M. Dassanayake, D.M.C. http://repository.rjt.ac.lk/handle/123456789/6382 2025-10-10T03:15:01Z 2023-11-16T00:00:00Z THE IMPACT OF YOUTUBE TRAVEL VLOGS ON USERS’ TRAVEL INTENTION Pramodani, T.M.K.; Jayasinghe, J.A.P.M.; Dassanayake, D.M.C. 2023-11-16T00:00:00Z THE IMPACT OF ELECTRONIC WORD OF MOUTH ON TOURISTS’ PURCHASE INTENTION: SPECIAL REFERENCE TO GENERATION Z TOURISTS IN SRI LANKA Samarajeewa, R.D.S. Jayasinghe, J.A.P.M. Samarathunga, W.H.M.S. http://repository.rjt.ac.lk/handle/123456789/6381 2025-10-10T05:10:41Z 2023-11-16T00:00:00Z THE IMPACT OF ELECTRONIC WORD OF MOUTH ON TOURISTS’ PURCHASE INTENTION: SPECIAL REFERENCE TO GENERATION Z TOURISTS IN SRI LANKA Samarajeewa, R.D.S.; Jayasinghe, J.A.P.M.; Samarathunga, W.H.M.S. 2023-11-16T00:00:00Z