http://repository.rjt.ac.lk/handle/123456789/3092 2026-04-05T16:26:14Z http://repository.rjt.ac.lk/handle/123456789/3225 The Impact of Quality Attributes of Wedding Banquets on CustomerSatisfaction and Behavioural Intention in Star Grade Thalpawila, T.K.T.R.; Abeywickrama, K.T.N.P. A wedding functions is paramount for both customers and hoteliers as it is an event of life which is mostly celebrated once in a lifetime. Therefore, it is crucial to management of ahotel to have a proper knowledge regarding quality attributes to satisfy the customers. Previous researches have indicated that quality attributes impact on customer satisfaction to a large extent. This study investigated the nature of the impact of three quality attributes of wedding banquets on customer satisfaction and behavioural intention in 3–5-star hotelsin Kandy district (predictors: food, service, and physical environment). It further analyzed the mediating role of customer satisfaction between the quality attributes and behaviouralintention. An online survey was conducted to collect data from 141 brides or grooms of married couples, celebrated their wedding ceremony at a wedding banquet in a 3-5 -star hotel in Kandy district in 2019 who were selected using convenient sampling method. The collected data was analyzed through the Statistical Package for Social Science (SPSS)version 26.0. Based on the results of Pearson Correlation and Regression analysis, all the hypotheses to the study were accepted revealing that quality attributes positively impactedboth customer satisfaction and behavioural intention. Also, it could be found that the quality of food is the most influential quality attribute to customer satisfaction and behavioural intention. The results of the Sobel test revealed that the customer satisfactionhas a mediating effect on the impact that quality attributes have on behavioural intention.There are research implications of the findings which would guide hotel managers as to where to focus their work energy in terms of generating customer satisfaction and behavioural intention. The study recommends taking every action to improve the quality attributes of wedding banquets giving priority to the quality of food, to gain customer satisfaction and to boost positive behavioural intention. 2021-06-10T00:00:00Z http://repository.rjt.ac.lk/handle/123456789/3224 The Attractiveness of Tourist Destinations: A Comparative Study ofAnuradhapura and Polonnaruwa Jayaweera, S.N.C.; Randeni, R.K.D. Considering the benefits of tourism, increasing destination attractiveness is one of the key strategies employed by tourist destinations around the globe. Since tourism is a vital foreign currency generator most developing economies are concerned about increasing the destination attractiveness including Sri Lanka. Anuradhapura and Polonnaruwa are two UNESCO World Heritage sites with a plethora of tourism potentials which are located in the North Central Province of Sri Lanka. However, as per the SLTDA annual reports in the last five years, there is a significant difference between the tourist arrivals between these two destinations. The purpose of this study is to assess the destination attractiveness in comparative terms through the lenses of accessibility, attractions, accommodations, and activities between Anuradhapura and Polonnaruwa. Variables were identified 5A’s in tourism which were used to measure destination attractiveness and selected exact variable through a pilot study, and were employed in the main study. The sample consisted of 58 respondents who were selected using a convenient sampling technique. The study employed Statistical Package for Social Sciences (SPSS-21) for the data analysis. Descriptive statistics (mean and standard deviation), independent sample T-test, regression, and correlation analysis were the main analytical tools. The results indicate that there is a significant difference in destination attractiveness between the two destinations. Differences in the variables are explained by descriptive statistics as well asindependent sample T-test. Correlation results show that all variables have a positive and significant relationship with destination attractiveness. Further, the regression analysis revealed that accessibility, attractions, accommodations, and activities positively and significantly impact destination attractiveness. 2021-06-10T00:00:00Z http://repository.rjt.ac.lk/handle/123456789/3223 Repercussions of Tourism on the Tangible Cultural Heritage in Mihintale Perera, P.K.U.; Dassanayake, D.M.C. In the present day, many travellers are traveling across the world beyond their geographical boundaries to experience and visit many places with cultural heritage values and identities. Sri Lanka is also a country where there are thousands of attractions with tangible and intangible cultural heritage values. However, the negative impacts of tourism on cultural heritage attractions also are reported frequently. Therefore, a systematic investigation is much needed to identify how the tourism negatively effects on cultural heritage sites in Sri Lanka. The main objective of this study was to identify the impacts of tourism and related activities on the heritage sites. By adopting a qualitative research approach, this study focuses on the effects of tourism on the tangible cultural heritage values in Mihintale, which is one of the main heritage sites in Sri Lanka. Data were gathered from multiple sources like face-to-face interviews with government officers at the Mihintale archaeological site and the police station, participant observations, and photographs taken by the researcher using convenient and purposive sampling techniques. Data were analysed manually by using thematic, content, image, and descriptive analyses techniques where applicable. Results indicate that tourism causes physical damages to the properties, deteriorates the heritage, distorts the cultural heritage, misplaces the heritage properties, and encourages unfavourable tourist behaviours at sacred sites. The results give a proper understanding of the context of repercussions of tourism at cultural heritage sites. It should also be stressed that recognizing the requirement for the conservation andpreservation of significant cultural heritage resources is of vital importance in the effort of the development of sustainable heritage tourism. 2021-06-10T00:00:00Z http://repository.rjt.ac.lk/handle/123456789/3222 Rail Transportation Attributes: Domestic Rail Tourists’ Satisfaction andReuse Intention Madhuwanthi, M.G.I.S.; Dassanayake, D.M.C. Domestic rail tourists play a prominent role in Sri Lankan tourism industry by contributing to the growth of the industry considerably. As a niche tourism segment, the rail tourism can be effectively utilized for the development of the tourism industry. Sincethe concepts of satisfaction and reuse intention is closely combined with the assessment of various services in the tourism industry, the main purpose of this research is to identify the impact of rail transportation attributes on domestic rail tourists’ reuse intention via the mediation effect of domestic rail tourists’ satisfaction. Four rail transportation attributes were identified as independent variables namely scenery, comfort, customer service, andsafety. Data was collected by an online questionnaire from 149 of domestic rail tourists who have visited to Badulla by train during the past year by adopting convenient samplingtechnique which is laid under the non-probability sampling method. Pearson Correlation statistics were calculated in order to identify the relationship between independent, mediating, and dependent variables and the results have proved that there are positive significant relationships between all the variables in the study. The results of multiple regression analysis have proved that the rail transportation attributes do have a positive impact on domestic rail tourists’ reuse intention. The Sobel test showed that the satisfaction mediates the impact of rail transportation attributes on reuse intention. In general, the findings make a significant contribution to the knowledge of tourist behaviour in rail tourism, and in particular the results illustrate how the attributes of rail transportation can increase the re-use intention through satisfaction as the mediator proving the mediating effect of satisfaction in between service attributes and loyalty. In considering the managerial implications, the findings of the research direct the Sri Lanka Railway, Sri Lanka Tourism Development Authority, and Sri Lanka Tourism PromotionalBureau as to how the rail tourism should be promoted through the improvements of the rail transportation attributes which can eventually lead to a satisfied domestic rail tourist. 2021-06-10T00:00:00Z