2nd International Research Symposium on Management 2023 (IRSM)
http://repository.rjt.ac.lk/handle/123456789/6281
2026-04-19T20:44:35ZIMPACT OF SOCIAL MEDIA SHORT VIDEO MARKETING ON BRAND LOYALTY: THE STUDY REGARDING YOUTUBE WITH SPECIAL REFERENCE TO FOOD AND BEVERAGE INDUSTRY IN WESTERN PROVINCE IN SRI LANKA.
http://repository.rjt.ac.lk/handle/123456789/6493
IMPACT OF SOCIAL MEDIA SHORT VIDEO MARKETING ON BRAND LOYALTY: THE STUDY REGARDING YOUTUBE WITH SPECIAL REFERENCE TO FOOD AND BEVERAGE INDUSTRY IN WESTERN PROVINCE IN SRI LANKA.
Fernando, T.L.I.; Madhusanka, J.D.T.
2023-11-16T00:00:00ZEFFECTS OF BRAND TRUST, BRAND IDENTIFICATION, AND QUALITY OF SERVICE ON BRAND EVANGELISM: WITH THE MODERATE EFFECTS OF BRAND LOVE SPECIAL REFERENCE TO THE REAL ESTATE SECTOR IN THE WESTERN PROVINCE OF SRI LANKA
http://repository.rjt.ac.lk/handle/123456789/6492
EFFECTS OF BRAND TRUST, BRAND IDENTIFICATION, AND QUALITY OF SERVICE ON BRAND EVANGELISM: WITH THE MODERATE EFFECTS OF BRAND LOVE SPECIAL REFERENCE TO THE REAL ESTATE SECTOR IN THE WESTERN PROVINCE OF SRI LANKA
Kumarasinghe, K.H.A.N.; Hendeniya, H.M.U.S.
2023-11-16T00:00:00ZTHE IMPACT OF YOUTUBE TRAVEL VLOGS ON USERS’ TRAVEL INTENTION
http://repository.rjt.ac.lk/handle/123456789/6382
THE IMPACT OF YOUTUBE TRAVEL VLOGS ON USERS’ TRAVEL INTENTION
Pramodani, T.M.K.; Jayasinghe, J.A.P.M.; Dassanayake, D.M.C.
2023-11-16T00:00:00ZTHE IMPACT OF ELECTRONIC WORD OF MOUTH ON TOURISTS’ PURCHASE INTENTION: SPECIAL REFERENCE TO GENERATION Z TOURISTS IN SRI LANKA
http://repository.rjt.ac.lk/handle/123456789/6381
THE IMPACT OF ELECTRONIC WORD OF MOUTH ON TOURISTS’ PURCHASE INTENTION: SPECIAL REFERENCE TO GENERATION Z TOURISTS IN SRI LANKA
Samarajeewa, R.D.S.; Jayasinghe, J.A.P.M.; Samarathunga, W.H.M.S.
2023-11-16T00:00:00Z