http://repository.rjt.ac.lk/handle/123456789/6773 2026-04-05T20:16:24Z http://repository.rjt.ac.lk/handle/123456789/6779 රාජධානි මාරුවත් සමඟ කුංචුට්ටු කෝරළයේ සිදු වී ඇති සංස්කෘතික පරිවර්තනය පිළිබඳ විමර්ශනයක් සේනානායක, එස්.ආර්.එල්. 2022-01-01T00:00:00Z http://repository.rjt.ac.lk/handle/123456789/6778 මහගම තඹ සන්නස කුලතුංග, ටී.ජී. 2022-01-01T00:00:00Z http://repository.rjt.ac.lk/handle/123456789/6777 The Influence of Destination Attributes on Backpacker Loyalty: Unveiling the Mediating Role of Satisfaction in Heritage City Anuradhapura, Sri Lanka Dassanayake, D.M.C. In the diverse landscape of the tourism industry, backpacker tourism emerges as a distinct niche, characterized by its unique culture, preferences, and economic impact. This research aims to study the factors influencing backpacker satisfaction and loyalty at the Anuradhapura heritage site in Sri Lanka, aiming to distinguish how various destination attributes influence satisfaction and loyalty. Using a quantitative research approach, this study deployed a structured questionnaire to a sample of 174 international backpackers, selected through purposive sampling. According to the results of Pearson correlation, multiple linear regression, and mediation analysis, the study revealed that value for money, destination attractiveness, and quality of accommodation significantly predict satisfaction, which in turn mediates the influences of those destination attributes on loyalty. The findings emphasize the need for destination marketers to consider economic and visual appeal in their business and marketing strategies. Theoretically, the study provides important insights into backpacker tourism behaviour by demonstrating how satisfaction mediates the influence of destination attributes on destination loyalty. Practically, this understanding aids destination management companies in formulating and implementing strategies that enhance backpacker satisfaction and loyalty. 2022-01-01T00:00:00Z http://repository.rjt.ac.lk/handle/123456789/6776 වෙස්සන්තර ජාතකය නිරූපිත සිතුවම්වල සෞන්දර්යාත්මක අගය පිළිබඳ විශ්ලේෂණාත්මක විමර්ෂණයක් (මහනුවර යුගයේ විහාර සිතුවම් ඇසුරෙනි) සුරේන්, ඉසුරු.පී.කේ. 2022-01-01T00:00:00Z