http://repository.rjt.ac.lk/handle/123456789/7750 2026-04-06T02:52:46Z http://repository.rjt.ac.lk/handle/123456789/7755 The Effect of Human-Computer Interaction on Users’ Intention to Use in Mobile Applications: Evidence from State Banks in Sri Lanka Sandakalum, I.; Wickramasinghe, M. The banking industry has changed due to the quick development of mobile banking apps, which highlights how crucial human-computer interaction is to improving user experiences. This study examines how users' intentions to use mobile banking applications in Sri Lankan state banks, specifically their intention to continue using these services, are influenced by important crucial human-computer interaction factors, including perceived usefulness, findability, desirability, and ease of use. Guided by the Technology Acceptance Model a quantitative research design was employed using data collected from 385 users. The findings indicate that perceived usefulness and desirability have significant positive effects on users’ intention to use mobile banking applications, while perceived ease of use and findability do not show significant influence. Despite these insights, the model explains only 9.1% of the variance in user intention, suggesting that other factors such as trust, accessibility, or security may also play critical roles. This underscores the complexity of user behavior and the need for more comprehensive models. The study offers practical implications for state banks, developers, and policymakers seeking to improve mobile banking experiences and user adoption through user-centered design 2025-06-01T00:00:00Z http://repository.rjt.ac.lk/handle/123456789/7754 Exploring the Factors Influencing Investment Decisions of Non-Resident Entrepreneurs in Sri Lanka Wisenthige, K.; Dayapathirana, N.; Bodaragama, K. Numerous studies have highlighted the link between Foreign Direct Investment (FDI) and economic growth, identifying FDI as crucial for national economic development. With the increasing number of Sri Lankan migrants with capacity to invest, a strategy to attract investments from non resident Sri Lankans very important factor. This study aims to identify the factors influencing these expatriate entrepreneurs' investment decisions, addressing a gap in existing literature. The study adopts an inductive approach and conducts a qualitative study, utilizing thematic analysis through version of NVivo 14. Data was gathered through eleven in-depth interviews with non-resident Sri Lankan entrepreneurs, using the snowball sampling technique. Results revealed four crucial themes influencing the investment decisions of nonresident Sri Lankan entrepreneurs as decisions made by the government, the attitudes prevalent among Sri Lankans, the educational standards within population, and the emotional connections individuals maintain with Sri Lanka. This study contributes as a pioneering empirical investigation within the context of Sri Lanka, providing unique findings to the existing literature 2025-06-01T00:00:00Z http://repository.rjt.ac.lk/handle/123456789/7753 Blended Learning Adoption and Student's Satisfaction: Evidence from Rajarata University of Sri Lanka Kawya, W.N.; Senarath, T.U.S. This study investigates the adoption of blended learning (BL) and its influence on undergraduate satisfaction with evidence from Rajarata University of Sri Lanka. Blended learning, an educational approach that integrates traditional face-to-face instruction with online learning components, has become increasingly prevalent in higher education due to its flexibility and potential to enhance learning outcomes. Despite its growing global acceptance, many undergraduates in state universities show resistance towards adopting this method, creating challenges for effective implementation. The research focuses on evaluating the impact of four key factors (i.e. Personalized Learning Climate, Perceived Quality, Prior Learning Experience, and Perceived Value) on student satisfaction in a blended learning environment. A quantitative research methodology was employed, and data were collected using a structured questionnaire from a sample of 366 undergraduates using cluster sampling technique. Descriptive statistics, correlation analysis, and regression analysis were performed using SPSS to identify relationships between variables. The results reveal that all four factors significantly influence student satisfaction, with Personalized Learning Climate and Perceived Quality showing the most substantial positive impact. The findings underscore the need for improving digital infrastructure, enhancing learning environments, and increasing awareness of the benefits of blended learning in state universities. This study provides valuable insights into the factors affecting student satisfaction in blended learning environments, offering practical recommendations for higher education institutions and laying a foundation for future research in this field. 2025-06-01T00:00:00Z http://repository.rjt.ac.lk/handle/123456789/7752 Impact of Social Media Promotions on Impulse Buying Behaviour with the Mediating Effect of Impulse Buying Intention: With Reference to Cosmetic Industry in Sri Lanka Nishadi, G.P.K. The growing exposure to social media has led to increasing consumer interest in fast moving consumer products, particularly beauty cultural products. Despite the growing body of research on Impulse Buying Behavior, significant knowledge gaps remain, particularly in the context of Cosmetic industry. Existing studies predominantly focus on developed countries, leaving a gap in understanding the impact of social media marketing on impulse buying behavior in developing economies like Sri Lanka. Thus, the study examines the impact of social media marketing on impulse buying behavior of Sri Lankan consumers, with a particular focus on Impulse Buying Intention as the mediator. A quantitative research approach was employed, utilizing a structured survey questionnaire distributed among 200 respondents in Sri Lanka. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationships between variables. The findings of this study indicate that Social Media Advertising significantly influences impulse buying by increasing brand awareness, building relationships with consumers, and nurturing their emotional connections to the product. Social Media Community also plays a critical role in shaping impulse purchases, as consumers rely on peer recommendations, opinions, and interactions. Accordingly, the effects of social media advertising and social media community variables have a positive effect on impulse buying intention and impulse buying behavior. The practical ramifications of these findings are significant for marketers and merchants operating in Sri Lanka's cosmetics industry. Social media marketers can increase customer visibility by connecting social influence, including word-of-mouth, sponsorships, influencer endorsements, and peer based ground support 2025-06-01T00:00:00Z