Impact of celebrity endorsement in advertisments on consumer buying behavior of cosmetic products(with special reference to Udubaddawa area in Kurunegala District)

dc.contributor.author	Lalani, J.M.G.
dc.contributor.author	Iresha, S.P.K.
dc.date.accessioned	2018-02-21T13:35:56Z
dc.date.available	2018-02-21T13:35:56Z
dc.date.issued	2017-11-23
dc.identifier.citation	Proceedings of the Sri Lanka Economics Research Conference 2017	en_US
dc.identifier.issn	2279-2406
dc.identifier.uri	http://repository.rjt.ac.lk/handle/123456789/1828
dc.language.iso	en	en_US
dc.publisher	Rajarata University of Sri Lanka	en_US
dc.subject	Advertisment	en_US
dc.subject	Consumer Buying Behavior	en_US
dc.subject	Celebrity Endorsement	en_US
dc.title	Impact of celebrity endorsement in advertisments on consumer buying behavior of cosmetic products(with special reference to Udubaddawa area in Kurunegala District)	en_US
dc.type	Article	en_US