Pre-Visit Destination Image of a Post-War Destination: the Case of Jaffna, Sri Lanka

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dc.contributor.author Pathirana, H.P.A.S.
dc.contributor.author Samarathunga, W.H.M.S.
dc.date.accessioned 2020-12-07T11:48:26Z
dc.date.available 2020-12-07T11:48:26Z
dc.date.issued 9/28/2019
dc.identifier.citation 5th International Tourism Research Conference and Tourism Leader’s Summit - Colombo en_US
dc.identifier.uri http://repository.rjt.ac.lk/handle/123456789/3000
dc.description.abstract The separatist war of Sri Lanka restricted travels between North and South. As a result, out of curiosity, millions of Southern Sinhalese tourists visited Jaffna immediately after the cessation of war and many others are still planning to visit Jaffna. Thus, the main aim of this study is to explore the pre-visit destination image of a post-war destination. This qualitative study employed a semistructured interview method to collect the data through two sample groups: tourism professionals and the general public. The interview transcriptions were analyzed using thematic analysis method through Nvivo 11 software. The rigorous analysis process derived four themes that constitute the pre-visit destination image of a post-war destination: natural and cultural attractions, friendly people, shopping opportunity and security concerns. The study forwards theoretical and managerial implications to promote both destination image and tourism in Jaffna. en_US
dc.language.iso en_US en_US
dc.publisher Department of Economics, University of Colombo en_US
dc.subject Destination image en_US
dc.subject pre-visit destination image en_US
dc.subject post-war destination en_US
dc.subject thematic analysis en_US
dc.subject Nvivo en_US
dc.title Pre-Visit Destination Image of a Post-War Destination: the Case of Jaffna, Sri Lanka en_US
dc.type Article en_US


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