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Browsing SLERC - 2017 by Subject "Consumer Buying Behavior"

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Impact of celebrity endorsement in advertisments on consumer buying behavior of cosmetic products(with special reference to Udubaddawa area in Kurunegala District)

Lalani, J.M.G.; Iresha, S.P.K. (Rajarata University of Sri Lanka, 2017-11-23)

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