Liyanage, H.L.M.K.; Kanchana, H.P.G.; Prabhashana, I. G.T.S.; Fernando, J.T.S.; Pirashanthiny, K.; Dulanjana, K.M.T.N; Dasanayaka, K.M.C.S.; Madhusanka, K.M.P.R.; Jayathilaka, K.A.S.P.; Jayalath, K.A.U.D.; Dilogini, S.
(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
This Participatory Action Research investigates the digital transformation of Fluffy Ice Bar, a startup restaurant in Jaffna, Sri Lanka, which primarily relies on word-of-mouth marketing
and lacks social media presence. ...