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Showing 9 out of a total of 9 results for collection: 3rd International Research Symposium on Management IRSM (2024). (0.027 seconds)

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THE IMPACT OF UNETHICAL ADVERTISING ON CUSTOMER LOYALTY WITH THE MEDIATING EFFECT OF CONSUMER TRUST: WITH SPECIAL REFERENCE TO SKIN CARE INDUSTRY IN CENTRAL PROVINCE, SRI LANKA.

Dissanayaka, D.M.T.S.B.; Hendeniya, H.M.U.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
THE IMPACT OF BRAND AUTHENTICITY ON BRAND PREFERENCE WITH THE MEDIATION OF BRAND IMAGE: SPECIAL REFERENCE TO TEXTILE MARKET IN WESTERN PROVINCE SRI LANKA

Manorathna, M.A.D.T.; Hendeniya, H.M.U.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
EFFECT OF EMOTIONAL STORYTELLING IN ADVERTISING ON BRAND LOYALTY WITH THE MEDIATION OF BRAND LOVE: SPECIAL REFERENCE TO THE CARBONATED SOFT DRINK MARKET IN THE WESTERN PROVINCE OF SRI LANKA

Deshanjana, H.G.S.; Hendeniya, H.M.U.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
THE EFFECT OF NUTRITIONAL KNOWLEDGE ON CONSUMER EATING MOTIVATION AND THE MEDIATING EFFECT OF INTENTION TO DISCARD FAST FOODS: WITH SPECIAL REFERENCE TO FAST FOOD CONSUMERS IN COLOMBO DISTRICT IN SRI LANKA

Kaluwila, W.P.S.; Hendeniya, H.M.U.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
ROLE OF BRAND LOVE IN DEVELOPING CUSTOMER ENGAGEMENT EXAMINING THE MEDIATION OF BRAND JEALOUSY AMONG GENERATION Y WITH SPECIAL REFERENCE TO LIQUOR INDUSTRY IN NORTH CENTRAL PROVINCE OF SRI LANKA.

Adhikari, A.M.S.I.; Hendeniya, H.M.U.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
THE IMPACT OF CUSTOMER PERCEPTION OF SPONSORSHIP ON SPONSORSHIP RESPONSE WITH THE MEDIATION ROLE OF BRAND ATTITUDE: SPECIAL REFERENCE TO SRI LANKAN TELECOMMUNICATION INDUSTRY FOR SPORT SPONSORSHIP

Thaksala, W.P.K.; Hendeniya, H.M.U.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
THE IMPACT OF PERCEIVED VALUE OF MOBILE APPS ON BRAND LOYALTY WITH THE MEDIATION ROLE OF CUSTOMER SATISFACTION: WITH SPECIAL REFERENCE TO TELECOMMUNICATION INDUSTRY IN SABARAGAMUWA PROVINCE OF SRI LANKA

Himayangani, K.N.N.; Hendeniya, H.M.U.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
THE IMPACT OF PERCEIVED CREDIBILITY OF INSTAGRAM USER GENERATED CONTENTS TOWARDS PURCHASE INTENTION WITH THE MEDIATING ROLE OF CUSTOMER ATTITUDE: SPECIAL REFERENCE TO COSMETIC INDUSTRY IN WESTERN PROVINCE OF SRI LANKA

Jayasinghe, W.D.H.N.; Hendeniya, H.M.U.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
EXPLORING THE INFLUENCE OF PERCEIVED VALUE ON PREMIUM EDUCATIONAL AI TOOL ADOPTION: THE MEDIATING ROLE OF CONSUMER ATTITUDES AMONG UNIVERSITY STUDENTS IN SRI LANKA

Silva, M.H.S; Hendeniya, H.M.U.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

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- Deshanjana, H.G.S. (1)
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