RUSL-IR Home
→
RUSL Research Symposiums
→
International Research Symposiums
→
3rd International Research Symposium on Management IRSM (2024)
→
Search

Search

Filters

Use filters to refine the search results.

Current Filters:



New Filters:

Showing 6 out of a total of 6 results for collection: 3rd International Research Symposium on Management IRSM (2024). (0.005 seconds)

Now showing items 1-6 of 6

Sort Options:
Results Per Page:
- 5
- 10
- 20
- 40
- 60
- 80
- 100

THE IMPACT OF SPOKESMAN CREDIBILITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF HERD BEHAVIOUR IN THE BEAUTY CARE INDUSTRY OF WESTERN PROVINCE, SRI LANKA

Wilwaraarachchi, S.P.; Madushanka, J.D.T. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
IMPACT OF VISUAL MERCHANDISING ON CONSUMER PURCHASE INTENTION: WITH SPECIAL REFERENCE TO MEDIUM SCALE FASHION STORES IN KURUNEGALA DISTRICT.

Dewmini, S.M.U.; Bandara, T.M.E.G.D (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
THE IMPACT OF GUERRILLA MARKETING ON PURCHASE INTENTION: THE MODERATING EFFECT OF BRAND IMAGE WITH SPECIAL REFERENCE TO FAST-FOOD INDUSTRY IN THE WESTERN PROVINCE SRI LANKA.

Lakshan, S.A.S.; Madhusanka, J.D.T. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
THE IMPACT OF THE YOUTUBE BEAUTY VLOGGERS ON CONSUMER PURCHASE INTENTION: WITH SPECIAL REFERENCE TO THE COSMETIC PRODUCT INDUSTRY IN WESTERN PROVINCE, SRI LANKA

Weerasinghe, L.G.S.I.; Kularathna, Y.A.N.K. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
THE IMPACT OF PERCEIVED CREDIBILITY OF INSTAGRAM USER GENERATED CONTENTS TOWARDS PURCHASE INTENTION WITH THE MEDIATING ROLE OF CUSTOMER ATTITUDE: SPECIAL REFERENCE TO COSMETIC INDUSTRY IN WESTERN PROVINCE OF SRI LANKA

Jayasinghe, W.D.H.N.; Hendeniya, H.M.U.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
THE EFFECTS OF PERCEIVED LUXURY VALUE ON PURCHASE INTENTION AND THE MEDIATING ROLE OF CUSTOMER ENGAGEMENT WITH SPECIAL REFERENCE TO ONLINE FASHION RETAILING INDUSTRY IN WESTERN PROVINCE IN SRI LANKA.

Sanjeewa, N. S.; Madhusanka, J.D.T. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

Now showing items 1-6 of 6

Sort Options:
Results Per Page:
- 5
- 10
- 20
- 40
- 60
- 80
- 100

Browse

All of DSpace
This Collection
- By Issue Date
- Authors
- Titles
- Subjects

My Account

Discover

Author
Subject
- purchase intention (6)
- Attractiveness (1)
- Beauty care industry (1)
- Brand image (1)
- clarity (1)
- Customer attitude (1)
- customer engagement (1)
- expertise (1)
- guerrilla marketing (1)
- herd behaviour (1)
- ... View More
Date Issued
- 2024 (6)
Has File(s)
- Yes (6)

Search

Search

Filters

Showing 6 out of a total of 6 results for collection: 3rd International Research Symposium on Management IRSM (2024). (0.005 seconds)

Browse

All of DSpace

This Collection

My Account

Discover

Author

Subject

Date Issued

Has File(s)