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Impact of Social Media Content on Purchasing Intention of Young Cosmetic Users in Sri Lanka

Karunapala, P.Y.D.; Dayananda, D.P.D. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

Social media has become a powerful factor on consumer decisions, particularly in the cosmetics industry where young consumers rely on online reviews, influencers, and digital content. In Sri Lanka, however, limited ...

Digital Transformation Effect on Small and Medium Enterprises: Impact on Sabaragamuwa Province in Sri Lanka

Madhubhashini, H.K.K.; Ranasinghe, C.S. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

This study explores the impact of digital transformation on the performance of Small and Medium Enterprises (SMEs) in the Sabaragamuwa Province of Sri Lanka. In an era where digital technologies are reshaping business ...

Impact of Using AI-Based Content-Generating Tools on Academic Performance among Undergraduates at State Universities of Sri Lanka

Wanigasooriya, W.D.D.U.; Ranasinghe, C.S. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

This study examines the impact of AI-based content-generating tools on the academic performance of undergraduates at state universities in Sri Lanka. With the growing integration of tools such as ChatGPT, Grammarly, ...

Impact of Mobile Gaming Application Usage on Academic Performance of Undergraduates in Rajarata University of Sri Lanka

Arachchi, D.H.D.S.; Ranasinghe, C.S. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

As mobile gaming continues to grow rapidly as a digital activity, it is surprising that there is so little localised research on how it affects academic outcomes. This may lead to decreased study time, distractions ...

Explore the Factors influencing Cyber Loafing Behaviours among Undergraduates of State Universities in Sri Lanka

Thilakarathne, S.R.; Ranasinghe, C.S. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

With the evolution of technology, laptops, tablets, and smartphones have become an important part of educational settings. As a result, it has become a prominent concept among undergraduates students' in-class use of ...

Factors Affecting Adoption of Cryptocurrency among State University Students in Sri Lanka

Kumara, K.S.V.; Ranasinghe, C.S. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

This study investigates the factors influencing the adoption of cryptocurrency among students in Sri Lanka’s state universities. Although cryptocurrency adoption is growing worldwide, Sri Lanka has shown a slower ...

Factors Associated with the Usage of Social Media Security Features among Social Media Users in Western Province of Sri Lanka

Ekanayake, H.M.U.G.S.M.; Ranasinghe, C.S. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

With the growing popularity of social media, concerns about user privacy and online safety have intensified due to the increasing prevalence of cyber threats. Although most platforms offer various security features ...

Impact of Enterprise Resource Planning Systems Implementation on Organizational Performance of SMEs in Gampaha District of Sri Lanka

Rashmika, K.D.S.D.; Ranasinghe, C.S. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

This study investigates the impact of Enterprise Resource Planning (ERP) system implementation on the organisational performance of Small and Medium Enterprises (SMEs) in the Gampaha District. Although ERP adoption is ...

Intention to use Information Communication Technology among Public Health Midwives in North Central Province of Sri Lanka

Dasanayaka, D.M.U.J.; Bandara, K.M.P.G.A.J. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

This study examines the factors influencing the intention to use Information and Communication Technology (ICT) among Public Health Midwives (PHMs) in the North Central Province of Sri Lanka. PHMs play a crucial role ...

Behavioural Intention to Use AI Chatbots in Online Shopping among State University Undergraduates in Sri Lanka

Ramanayaka, H.S.; Bandara, K.M.P.G.A.J. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

This study investigates the behavioural intention to use artificial intelligence (AI) chatbots in online shopping among Sri Lankan state university undergraduates, a key demographic in the nation’s expanding e-commerce ...

Tapping into Engagement: Exploring the Impact of Mobile Banking Apps on Customer Connections in Public Banking Sector in Colombo in Sri Lanka

Ananda, B.G.D.P.; Jayawardane, S.M.D.N. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

The study examines the impact of mobile banking apps on customer engagement in the public banking sector of Colombo District, Sri Lanka. While digital banking technologies have been growing exponentially and smartphone ...

Investigating the Social Media-Related Privacy Management Practices among Undergraduates at State Universities in Sri Lanka

Kumara, H.M.M.H.; Bandara, K.M.P.G.A.J. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

The increasing use of social media among university undergraduates in Sri Lanka has created new opportunities for communication, collaboration, and learning, while simultaneously raising serious concerns about digital ...

Impact of Online Customer Reviews on Behavioural Intention to Book Hotel Rooms in Sri Lanka

Arishanvass, A.; Bandara, K.M.P.G.A.J. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

In Sri Lanka’s evolving hospitality sector, online customer reviews (OCRs) have become a decisive factor in shaping travellers’ booking behaviour. However, few studies have examined their impact in this context since ...

Impact of Blended Learning on Academic Stress of Undergraduates in Sri Lanka

Dilmini, A.W.R.P.; Bandara, K.M.P.G.A.J. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

Blended learning, which integrates online lessons with traditional classroom teaching, has become a widely adopted approach in Sri Lankan universities. While it offers benefits such as flexible learning schedules, ...

A Study on Awareness of Using Generative AI Tools among Undergraduates in the State Universities of Sri Lanka

Piyarathne, K.B.G.T.B.; Bandara, K.M.P.G.A.J. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

Generative Artificial Intelligence tools such as ChatGPT, Grammarly, and Google Gemini are rapidly transforming higher education, yet their adoption in developing contexts like Sri Lanka remains underexplored. While ...

Exploring the Key Influence on Gig Economy Participation among Undergraduates in Sri Lanka

Wijerathna, A.N.L.; Ranaweera, H.M.B.P. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

The gig economy is rapidly transforming the nature of work worldwide, and Sri Lanka is no exception. This study aims to explore the key influences on gig economy participation among undergraduates in Sri Lanka. Despite ...

Impact of AI Tools on Programming Skills among ICT Undergraduates in the State Universities in Sri Lanka

Madumalika, P.S.; Ranaweera, H.M.B.P (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

Artificial Intelligence (AI) is advancing rapidly, and its application in education, particularly in programming, has attracted considerable attention. However, limited research has explored the direct impact of AI ...

Exploring Preventive Measures on Social Media Addiction among Teenagers: Evidence from Colombo District of Sri Lanka

Ariyadasa, A.A.D.; Ranaweera, H.M.B.P. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

Social media addiction (SMA) has become a significant behavioural concern among teenagers, influencing their academic engagement, emotional well-being, and social relationships. Despite global recognition of this issue, ...

Factors Influencing Awareness of Privacy Settings on Social Networks among Undergraduates: Evidence from Rajarata University of Sri Lanka

Dilshani, S.S.; Ranaweera, H.M.B.P. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

Awareness of privacy settings on social networks has become a growing concern among university students due to their frequent online engagement and vulnerability to privacy risks. Although privacy tools are widely ...

Impact of Digital Transformation on Business Performance of SMEs in North Western Province of Sri Lanka

Tharushi, S.A.D.S.; Subasinghe, G.P. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)

Digital transformation has become an essential driver of competitiveness and sustainability for small and medium-sized firms (SMEs), especially in developing countries where resource restrictions and technical gaps ...

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