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RUSL-Institutional Repository

Institutional Repository of Rajarata University is a service of the Rajarata University Library. This open access Institutional Repository preserves and makes available scholarly research by University and its faculty’s , students, institutes, centers, journals, and organizations. The Repository includes conference papers, scholarly articles, technical reports, theses and dissertations, research datasets and more. By exposing research at Rajarata University through Google Scholar and other search engines, it raises the profile of the University, as well as the individual researcher.

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  • An Exploration of Social and Cultural Drivers of Consumer Preferences in Heritage Food Retail in Sri Lanka 
    Layassruthy, S.; Kiruththika, M.; Dharmasena, D.S.N.; Rodrigo, E.P.N.; Kavindi, M.T.S.A.; Weerasinghe, P.A.I.P.M.P.; Kumarasingha, B.M.G.A.D.; Disanayaka, D.M.L.M.; Liyanagunawardhana, R.S.; Herath, R.M.N.B.; Dilogini, S. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
    The study explores the cultural and social factors that shape how consumers choose heritage food outlets. Using a qualitative approach, the researchers gathered insights through four interviews with the store owner, ...
  • Exploring the Role of WhatsApp Marketing in Enhancing Business Growth of Homemade Cake Entrepreneurs in Jaffna of Sri Lanka 
    Jegashini, K. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
    This study investigates how homemade cake businesses use WhatsApp as a digital marketing tool to promote their products, engage customers, and manage orders in Jaffna. This study contributes by shifting the focus from ...
  • A Study on Emotional Drivers in Consumer Gift Purchasing in Sri Lankan Local Retail Industry 
    Rathnasiri, P.B.I.D.; Afrath, R.M.; Rathnayaka, R.M.C.; Chethana, J.G.D.; Kumari, K.G.G.K.N.; Madushani, M.G.D.; Piumali, R.A.; Yanusha, R.; Dissanayaka, W.P.S.L.; Rathnayaka, R.M.A.U.; Dilogini, S. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
    Despite the importance of gift-giving in Sri Lanka’s cultural and retail context, little research has explored the emotional drivers that shape consumer gift-purchasing decisions, despite their relevance to established ...
  • Psychological Insights into Emotion-Based Brand Experience in the Context of Bakery Microenterprise 
    Atchchana, K.; Leo, C.A.; Hansamali, D.K.C.; Bulathsinghala, D.R.P.; Rajapaksha, I.S.; Perera, J.A.I.C.; Mahanama, M.P.P.I.; Abejayarathna, M.V.; Fernando, M.A.L.; Chathurika, W.A.H.; Dilogini, S. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
    This study explores how emotions influence customer behaviour and loyalty in small bakery businesses in Northern Sri Lanka. Bakery microenterprises are an essential part of local economies and daily life in Northern ...
  • Psychological Triggers of Impulse Purchases in Grocery Stores: Evidence from Northern Province of Sri Lanka 
    Sudugaran, C.; Thennakoon, T.M.J.V.K.; Gamage, T.S.; Dissanayaka, I.P.M.M.; Sivasooriya, S.; Fernando, J.J.K.D.; Wedikkarage, T.P.W.H.N.; Ranasingha, H.P.P.K.; Aslam, A.; Samadhika, A.D.; Kumararathna, I.J.; Dilogini, S. (Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
    This study explores how behavioural psychology influences impulse buying behaviour at grocery stores. Studying impulse purchases in Northern Sri Lanka is important due to unique cultural, economic, and retail-specific ...

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