http://repository.rjt.ac.lk/handle/123456789/1253 2026-07-30T02:56:06Z 2026-07-30T02:56:06Z Nuwan, A.N. Bandara, H.G.K.N. Perera, D.A.M. Bulankulama1, S.W.G.K. http://repository.rjt.ac.lk/handle/123456789/8325 2026-07-13T08:54:47Z 2021-01-01T00:00:00Z

SRI LANKA FORUM OF UNIVERSITY ECONOMISTS Nuwan, A.N.; Bandara, H.G.K.N.; Perera, D.A.M.; Bulankulama1, S.W.G.K.

2021-01-01T00:00:00Z Nuwan, A.N. Bandara, H.G.K.N. Kathriarachchi, A.R. http://repository.rjt.ac.lk/handle/123456789/8324 2026-07-13T08:40:03Z 2023-06-01T00:00:00Z

Impact of Dividend Policy on Share Price Volatility: Evidence from Sri Lankan Service Sector Nuwan, A.N.; Bandara, H.G.K.N.; Kathriarachchi, A.R. This study aims to examine the relationship between dividend policy and the share price volatility (SPV) of the service sector companies listed on the Colombo Stock Exchange (CSE). The data set used in this research was compiled from financial statements of thirty data observational points of 10 listed service sector companies. After adjusting for firm size, four important variables—asset growth, earning volatility, dividend yield, and dividend payout—have been chosen as the independent variables. The volatility of the stock price has been taken as the dependent variable. The magnitude of the effects was used to examine the relationship between SPV and dividend policy. First, the relationship between SPV, dividend payout ratio (DPR), and dividend yield (DY) is regressed. Second, the relationship between SPV and dividend policy is investigated using firm size as a control variable. In both

2023-06-01T00:00:00Z Hettiarachchi, Buddhika Denipitiya, Kumudini http://repository.rjt.ac.lk/handle/123456789/6904 2025-10-10T04:45:39Z 2023-06-01T00:00:00Z

A Study on The Factors Influencing the Online Purchasing Intention of Customers with Special Reference to the North Western Province in Sri Lanka. Hettiarachchi, Buddhika; Denipitiya, Kumudini With increased internet use, online purchasing is experiencing a massive jump worldwide, thus receiving considerable attention from scholars and practitioners. This study tests the relationship between attitude, subjective norm, and perceived behavioral control to online purchasing intention. Hence, the study explores the factors influencing online purchasing with special reference to the North-Western providence in Sri Lanka. Consumers with experience purchasing products or services online and aged 21 years and above were selected as the study sample. The primary data was collected by a questionnaire in an internet-based Google form based on the conceptual framework developed based on the literature. The conceptual framework of the research is based on the theory of planned behavior. The model was statistically tested using factor analysis, including attitudes, subjective norms, and perceived behavior as independent variables, and purchase intention as a dependent variable. Multiple linear regression analysis examined the relationship between factors affecting online purchase intention demand. The results revealed that attitudinal factors and perceived behavioral control significantly impact online purchasing intention, while subjective norms have not influenced online purchasing intention. Moreover, demographic factors such as gender positively impact online purchase intention. Therefore, the service providers should pay more attention to perceived ease of use and usefulness for enhancing their profits

2023-06-01T00:00:00Z Wijesooriya, M.W.A.T.N. Agampodi, B.P. http://repository.rjt.ac.lk/handle/123456789/6805 2025-10-10T04:05:55Z 2022-12-01T00:00:00Z

Agro and Community-Based Tourism for Destination Development: A Study based on Heeloya Tourism Village, Sri Lanka. Wijesooriya, M.W.A.T.N.; Agampodi, B.P. Agro Tourism and community-based Tourism (CBT) significantly enhance sustainable development in most international and local tourism destinations. As an Asian country, Sri Lanka consists of diversified traditional customs, festivals, and rituals in the agricultural industry. Nevertheless, it generates a niche market for agro-tourism and CBT. Heeloya tourism village, situated in the central province of Sri Lanka contains unique natural and cultural products. The remarkable traditional village culture and the rural agricultural environment generate an impressive experience for the tourists who arrive at Heeloya tourism village. The present study aims to identify the possibilities for developing agro-tourism and CBT in Heeloya tourism village and to recognize the challenges that negatively influence in development of agro- tourism and CBT in the destination. The research is conducted using the qualitative method, and the data is collected through interviews and observations. Content analysis was used for the study to analyze the data. The results of the study revealed that it has the tremendous potential to develop the destination through agro and CBT in Heeloya, and the farm base activities, cuisine, accommodation, entertainment, educational activities, and natural and cultural environment are the major drivers that enrich the agro-tourism and CBT in Heeloya. Also, it was recognized that minimal awareness of the positive impacts of agro-tourism and CBT by the host community, less knowledge about the techniques in agro-tourism, less knowledge in foreign languages, infirm leadership, lack of financial support and less motivation of the host community are the major challenges in developing agro-tourism and CBT in Heeloya. The practical implication of the study is to achieve destination development through enhancing agro-tourism and CBT in Heeloya.

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