Showing items related by title, author, creator and subject.

• IMPACT OF SOCIAL MEDIA BRAND ENGAGEMENT ON DESTINATION BRAND VALUE CO-CREATION AND THE MEDIATING ROLE OF DESTINATION BRAND PATRIOTISM: LOCAL RESIDENTS’ PERSPECTIVE IN THE TOURISM INDUSTRY IN SOUTHERN PROVINCE IN SRI LANKA 

  Jayaweera, W.M.A.M.; Madhusanka, J.D.T. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  This study aims to explore the impact of social media brand engagement on destination brand value co-creation, while considering destination brand patriotism as a mediating variable from the local residents' perspective ...
• EFFECTS OF BRAND TRUST, BRAND IDENTIFICATION, AND QUALITY OF SERVICE ON BRAND EVANGELISM: WITH THE MODERATE EFFECTS OF BRAND LOVE SPECIAL REFERENCE TO THE REAL ESTATE SECTOR IN THE WESTERN PROVINCE OF SRI LANKA 

  Kumarasinghe, K.H.A.N.; Hendeniya, H.M.U.S. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• THE IMPACT OF BRAND AUTHENTICITY ON BRAND PREFERENCE WITH THE MEDIATION OF BRAND IMAGE: SPECIAL REFERENCE TO TEXTILE MARKET IN WESTERN PROVINCE SRI LANKA 

  Manorathna, M.A.D.T.; Hendeniya, H.M.U.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  The textile market integrates the core activities of production, distribution, and consumption of textiles that are primarily used in the clothing sector. This study investigates the impact of brand authenticity on brand ...