Browsing National Research Symposium by Author "Jayathilake, P.M.B."

Now showing items 1-2 of 2

The Factors Influencing the Implementation of Green Management Practices in Tourist Hotels Located within the Cultural Triangle in Sri Lanka

Jayawardane, S.M.D.N.; Jayathilake, P.M.B. (Rajarata University of Sri Lanka - Faculty of Management Studies, 2021-06-10)

Global concern for the environment has increased during the last decade, and business organizations are forced to practice environmental-friendly management systems. Thus, green management has received increasing attention ...
Impact of Social Media on Brand Awareness and Purchase Intention: Special Reference to Fashion Retail Industry in Sri Lanka

Upananda, D.R.P.; Jayathilake, P.M.B. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

Social media has become the modus operandi of the 21st century. The emergence of social media marketing has bought a new perspective to the traditional marketing through enabling company and its customers a direct ...

Search RUSL-IR