Munasinghe, R.A.K.I.; Adhikari, A.M.S.I.(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
In view of the increasingly competitive and experience-based nature of the service
industry in general and especially the wedding planning industry, the topic of
customer engagement has now become a crucial success ...
Manchanayaka, S.M.A.A.V.; Jayawardane, S.M.D.N.(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
Corporate Social Responsibility (CSR) is nowadays an important strategic instrument
that organisations use to improve customer trust, brand reputation, and customer
loyalty in the short and long term. Despite the fact ...
Wanasinghe, W.M.A.H.; Adhikari, A.M.S.I.(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
The rapid expansion of Sri Lanka’s supermarket industry has drastic competition
between national brands and private label brands. Store image has emerged as a key
factor driving consumer attitude towards PLBs and ...
Ilukkumbure, N.; Madhuwanthi, R.A.M.(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
This study evaluates the influence of color on customer buying behavior in Sri
Lanka’s apparel industry, focusing specifically on local consumers in the Western
Province. While the industry contributes over 52% of ...
Tharunaduni, H.P.H.; Bandara, T.M.O.K.K.(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
This study explores the influence of ethnocentrism on high-income consumers’
intention to purchase domestically produced apparel in Sri Lanka. The research
focuses on the textile market, particularly where both retailers ...
Wijekoon, M.G.N.D.S.K.; Maddumage, M.G.R.(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
Voice technologies such as Alexa, Siri, and Google Assistant are rapidly transforming
how consumers interact with digital content, shifting from text-based queries to
voice-driven searches. While this global trend has ...
Dissanayake, D.M.T.D.; Kumari, A.G.M.A.(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
In today’s highly competitive retail environment, understanding the factors that
influence consumer purchase intentions is essential for supermarket chains striving
to remain relevant and customer-oriented. Despite the ...
Rupasiinghe, K.D.D.; Jayawardane, S.M.D.N.(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
Sri Lanka’s rising demand for milk powder continues to exceed local production,
leading to a strong reliance on imported brands. Recent incidents of product
contamination and frequent price fluctuations have altered ...
Kodithuwakku, D.M.; Jayawardane, S.M.D.N.(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
In the digital era, influencer marketing has become a dominant strategy in shaping
consumer behavior. Among various types of influencers, micro-influencers with
smaller, yet highly engaged followings are gaining attention ...
Sharangan, S.(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
As digital marketing continues to grow at a rapid rate, the majority of graduates with
academic degrees cannot keep up with job demands. This study explores the causes
of this gap and the changes needed in academia to ...
Weerasena, D.H.D.; Jayasinghe, J.A.P.M.; Dasanayake, D.M.C.(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
This study explores the influence of website quality on customer satisfaction and
purchasing intention in the context of star-class hotels in Sri Lanka. As digital
platforms increasingly serve as primary interfaces ...
Herath, H.M.S.I.; Jayawardane, S.M.D.N.(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
In today’s digital era, social media has become a powerful marketing tool, reshaping
consumer behavior and brand visibility. The fashion industry, particularly has been
significantly influenced by platforms such as ...
Gunathilake, K.K.D.M.R.; Udurawana, Y.M.W.G.P.K.(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
Although online streaming has gained global popularity, its adoption in Sri Lanka
remains relatively low despite widespread smartphone usage and internet
accessibility. This study aims to identify the key barriers ...
Madhuwantha, D.P.D.A.K.; Dayananda, D.P.D.(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
The rapid digitisation of higher education has heightened the importance of
cybersecurity hygiene among university students, particularly in developing countries
such as Sri Lanka. At Rajarata University, students’ ...
Weerasinghe, R.; Ilangasinghe, M.U.S.; Dissanayake, D.M.H.D.(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
Artificial intelligence (AI) is the highly demanding and widely used latest technology
worldwide in almost all the sectors of the globe. This comprehensive study examined
the prevailing impact on the academic performance ...
Vilasani, G.A.; Dayananda, D.P.D.(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
This study explores the influence of social media usage on purchasing intention
within Sri Lanka’s emerging fashion design industry, addressing a research gap in
local empirical evidence compared to global findings. ...
Vijesundara, Y.A.S.D.; Karunarathne, H.K.G.M.N.(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
This study investigates the impact of generative artificial intelligence (Generative AI)
on the perceived creativity of undergraduate students in Sri Lankan state universities.
With the rapid integration of generative ...
Silva, De T.D.S.Y.; Gunathunga, G.S.R.(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
In recent years, the rapid growth of digital technology and the on-going economic
crisis in Sri Lanka have encouraged many undergraduates to engage in online jobs to
earn income and gain work experience. While this ...
Dedigama, D.A.D.V.; Gunathunga, G.S.R.(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
The widespread use of smartphones among students has significantly influenced
various aspects of university life, raising concerns about its potential effects on social
well-being. This paper explores the impact of ...
Wijerathna, D.M.V.S.; Randeni, R.K.D.(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
The gig economy refers to a labor market characterized by short-term, flexible jobs
and workers who are hired for specific tasks or projects. However, there is a lack of
research on how gig employees contribute to ...