Shashikala, R.G.D.; Marasinghe, M.A.I.T.(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
This study focuses on the impact of social media on consumer engagement, with special
reference to the retail sector in Colombo District. As social media reshapes customers'
shopping behavior, retailers face challenges ...
Wickramaarachchi, D.L.A.; Gunathunga, G.S.R.(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
Ever wonder why you click "buy" on one dress and scroll past another? This study examines the online fashion world and explores the factors that influence youth purchasing decisions. As online clothing retailers expand and ...
Pooliyadda, A.M.G.I.A.; Bandara, T.M.O.K.K.(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
TikTok influencers are increasingly focused on creating high-quality content to develop a
significant fan base, thereby generating income. It appears that the TikTok platform is now
heavily focused on marketing. Many ...
Chandrasiri, T.G.M.; Kularathna, Y.A.N.K.(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
The effectiveness of e-commerce websites is critical for shaping consumer satisfaction and influencing purchasing behavior in an increasingly digital world. This study focuses on
undergraduate students at Rajarata ...
Weerasinghe, L.G.S.I.; Kularathna, Y.A.N.K.(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
Technological advancements have transformed various aspects of life significantly. Today,
beauty vloggers on YouTube share videos demonstrating cosmetic application techniques and providing information on beauty products ...
Deshanjana, H.G.S.; Hendeniya, H.M.U.S.(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
The purpose of this study was to investigate the effect of emotional storytelling in advertising on brand loyalty through the mediation of brand love. This study primarily focuses on how brands, through emotional messages, ...
Lakshan, S.A.S.; Madhusanka, J.D.T.(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
Guerrilla marketing is a creative and unconventional approach that aims to memorably
promote products or services, often utilizing surprise and engagement to capture consumer attention. The effectiveness of guerrilla ...
Somasiri, D.A.A.T.; Suraweera, S.M.B.L.(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
Consumer interactions and purchasing patterns have been significantly transformed by digital technology and the rise of the internet. In the competitive fashion e-commerce landscape, retaining existing customers is especially ...
Pananwala, P.A.S.P.; Galahitiyawe, N.W.; Chamara, D.D.I.; Abeywardhana, H.M.D.S.(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
Reverse logistics has seen rapid growth owing to an increase in production and consumption activities. This practice plays a crucial role, particularly when products remain on the market beyond their expiration date, which ...
Weerasinghe, W.M.P.D.; Jayawardane, S.M.D.N.(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
The hospitality industry in Sri Lanka has had a significant impact on the country's economy
for decades. Enhancing supply chain-related factors enables better customer service and cost efficiency and improves overall ...
Welagedara, W.A.A.; Jayawardane, S.M.D.N.(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
The apparel industry in Sri Lanka is crucial for export and employment. Effective supply chain operations, particularly through Supplier Relationship Management (SRM), are crucial to competitiveness. This study examines ...
Kaluwila, W.P.S.; Hendeniya, H.M.U.S.(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
This study investigates the impact of nutritional knowledge on consumer eating motivation in the fast food industry, with a focus on the mediating role of the intention to discard fast foods. Despite growing awareness of ...
Premalal, P. G. D. S.; Chathurika, D.M.D.(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
The tobacco industry has faced increasing regulatory pressure to incorporate warning labels into cigarette packaging to reduce smoking rates and promote public health. This study examined the impact of warning labels on ...
Lakmali, G.G.S.S.; Kularathne, Y.A.N.K.(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
Understanding the factors driving customer satisfaction in the rapidly evolving e-commerce
field is crucial for the success and competitiveness of online platforms. This study investigates the influence of key website ...
Thaksala, W.P.K.; Hendeniya, H.M.U.S.(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
The Sri Lankan telecommunications industry plays a significant role in sports sponsorships. With the growing competition in Sri Lanka, telecommunications companies are increasingly engaging in sponsorships to enhance brand ...
Subasingha, S.S.N.A.; Pushpakumara, W.M.P.G.R.(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
In recent years, global concerns regarding the retail industry have increased, with researchers primarily focusing on supermarkets. This study seeks to determine whether service quality is the reason why many consumers ...
Wilwaraarachchi, S.P.; Madushanka, J.D.T.(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
The Western Province of Sri Lanka has a highly competitive beauty care sector, where trends and influencer-driven marketing constantly change customer preferences. Within this context, spokesperson credibility and herd ...
Thathsarani, W.M.R.; Udurawana, Y.M.W.G.P.K.(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
In the digital age, Instagram has emerged as a powerful platform for influencer marketing,
particularly among young people. This study investigates the determinants of Instagram
influencers' impact on brand engagement ...
Jayaweera, W.M.A.M.; Madhusanka, J.D.T.(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
This study aims to explore the impact of social media brand engagement on destination brand value co-creation, while considering destination brand patriotism as a mediating variable from the local residents' perspective ...
Wasana, K.M.L.K.; Madhusanka, J.D.T.(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
Agile marketing is essential for brands to navigate the rapidly changing consumer landscapes. Despite the growing recognition of agile marketing, its specific effects on brand attachment within the cosmetic sector remain ...