• DIGITAL TRANSFORMATION OF TRADITIONAL RESTAURANT MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN SRI LANKA: UNIVERSITY COMMUNITY DEVELOPMENT PARTICIPATORY ACTION RESEARCH 

  Liyanage, H.L.M.K.; Kanchana, H.P.G.; Prabhashana, I. G.T.S.; Fernando, J.T.S.; Pirashanthiny, K.; Dulanjana, K.M.T.N; Dasanayaka, K.M.C.S.; Madhusanka, K.M.P.R.; Jayathilaka, K.A.S.P.; Jayalath, K.A.U.D.; Dilogini, S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  This Participatory Action Research investigates the digital transformation of Fluffy Ice Bar, a startup restaurant in Jaffna, Sri Lanka, which primarily relies on word-of-mouth marketing and lacks social media presence. ...
• FROM TRADITIONAL TO DIGITAL: EMPOWERING SUN MIXTURE THROUGH UNIVERSITY-COMMUNITY DEVELOPMENT PARTICIPATORY ACTION RESEARCH 

  Lambert, A. D.A.; Uthayakumar, A.D.A.; Bandara, A.M.S.L.; Bamunusinghe, B.A.I.K.; Geerththana, B.; Wijerathna, C.N.; Wickramasinghe, D.P.A.M.; Dissanayake, D.O.; Kodithuwakku, H.K.W.T.; Dilogini, S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Sun Mixture, a Micro Small and Medium Enterprise (MSME), faces significant challenges due to its limited digital presence and reliance on traditional sales methods. This has resulted in a restricted market reach, diminished ...
• THE IMPACT OF BRAND AUTHENTICITY ON BRAND PREFERENCE WITH THE MEDIATION OF BRAND IMAGE: SPECIAL REFERENCE TO TEXTILE MARKET IN WESTERN PROVINCE SRI LANKA 

  Manorathna, M.A.D.T.; Hendeniya, H.M.U.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  The textile market integrates the core activities of production, distribution, and consumption of textiles that are primarily used in the clothing sector. This study investigates the impact of brand authenticity on brand ...
• ROLE OF BRAND LOVE IN DEVELOPING CUSTOMER ENGAGEMENT EXAMINING THE MEDIATION OF BRAND JEALOUSY AMONG GENERATION Y WITH SPECIAL REFERENCE TO LIQUOR INDUSTRY IN NORTH CENTRAL PROVINCE OF SRI LANKA. 

  Adhikari, A.M.S.I.; Hendeniya, H.M.U.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  The literature on interpersonal love indicates that love begets jealousy. The scope of this study is Brand Love and its impact on Customer Engagement within the highly distinctive liquor industry setting in Sri Lanka's ...
• CONSUMER PERCEPTION TOWARDS THE PLASTIC PACKAGING IN FAST MOVING CONSUMER GOODS MARKET IN KURUNEGALA MUNICIPAL COUNCIL AREA 

  Jayawardhana, W.M.S.A.; Pushpakumara, W.M.P.G.R. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  The fast-moving consumer goods (FMCG) industry relies extensively on plastic packaging to enhance convenience and product protection, particularly in urban areas such as Kurunegala Municipal Council Area. Although plastic ...
• LEAN SUPPLY CHAIN MANAGEMENT AND SUSTAINABILITY: FUTURE IMPLICATIONS 

  Ekanayake, S.; Rajapaksha, S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Lean Supply Chain Management focuses on optimizing all activities from the customer's perspective by eliminating waste, improving quality, reducing costs, and increasing flexibility throughout the supply chain. Sustainability ...
• EXPLORING THE CHALLENGES OF AUGMENTED REALITY APPLICATIONS IN SUSTAINABLE DIGITAL MARKETING: A CASE STUDY OF ARTS AND CRAFTS MICRO, SMALL, AND MEDIUM ENTERPRISES IN SRI LANKA 

  Dilogini, S.; Shivany, S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  This study aims to identify the challenges faced by micro-, small-, and medium-sized enterprises (MSMEs) in digital marketing, specifically focusing on Augmented Reality Applications (AR Apps). This addresses a critical ...
• THE IMPACT OF DIGITAL SUPPLY CHAIN ON LEAN METHODS USED IN APPAREL INDUSTRY IN SRI LANKA (SPECIAL REFERENCE TO WESTERN PROVINCE) 

  Rathnayake, R.M.C.M.; Jayawardane, S.M.D.N. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Apparel manufacturers in Sri Lanka have adopted lean methodologies to enhance their operational efficiency, reduce waste, and improve product quality. The advent of digital advancements has significantly transformed ...
• THE EFFECT OF ELECTRONIC BANKING SERVICE QUALITY ON E CUSTOMER SATISFACTION AND LOYALTY (WITH SPECIAL REFERENCE TO ANURADHAPURA DISTRICT IN SRI LANKA) 

  Dilhani, B.B.A.; Wijewardena, W.P.; Gamage, C.T. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  With rapid advancements in technology, lifestyle, and demographics, traditional banking is increasingly transitioning to e-banking systems, which provide faster and more reliable services. This study examines the effect ...
• IMPACT OF CODE-MIXED TELEVISION ADVERTISEMENTS ON PERSUASION OF CUSTOMERS IN COLOMBO DISTRICT 

  Manorathne, L.I. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Code mixing refers to moving back and forth between two or more languages or language varieties during speech. It is a branch of sociolinguistics that appears in both bilingual and multilingual societies. In Sri Lanka, ...
• IMPACT OF INSTAGRAM ADVERTISEMENTS ON ONLINE PURCHASING INTENTION OF GENERATION Z IN SRI LANKA 

  Rajapaksha, I.M.; Jayawardane, S.M.D.N. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  As Instagram is one of the most popular social media platforms, it can also be used as a strong digital marketing tool for businesses, enabling them to expand their reach and connect to a massive customer base. Instagram ...
• IMPACT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES ON ECONOMIC SUSTAINABILITY IN APPAREL INDUSTRY. (SPECIAL REFERENCE TO KATUNAYAKE EXPORT PROCESSING ZONE, SRI LANKA.) 

  Dharmawansha, P.N.; Jayawardane, S.M.D.N. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Currently, the world is facing significant environmental issues, including climate change, resource depletion, and increasing hazards and emissions. Sustainable solutions are essential for addressing these challenges. In ...
• FACTORS INFLUENCING CLOUD COMPUTING ADAPTION IN HIGHER EDUCATION PRIVATE INSTITUTIONS IN SRI LANKA 

  Vinietha, V.; Gunathunga, G.S.R. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  The adoption of cloud computing in private higher education institutions in Sri Lanka, particularly in Western Province, has grown significantly, shaped by various organizational, technological, environmental, and cultural ...
• FACTORS INFLUENCING THE INTENTION OF DIGITAL PAYMENT ADOPTION AMONG GENERATION Z: SPECIAL REFERENCE TO KURUNEGALA DISTRICT, SRI LANKA 

  Dissanayaka, D.M.S.P.; Marasinghe, M.A.I.T. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Digital payment systems are essential in modern economies, streamlining financial transactions and facilitating the exchange of value. Globally, there has been a marked shift towards digital payments driven by new consumer ...
• INVESTIGATING THE MOST EFFECTIVE DATA AUGMENTATION TECHNIQUES FOR ENHANCING IMAGE CLASSIFICATION PERFORMANCE IN CNN MODELS 

  Jayasooriya, P.H.H.C.; Ranaweera, H.M.B.P. (Faculty of Management, Rajarata University of Sri Lanka, 2024-10-28)

  The proliferation of drones across various sectors has created the need for effective image classification techniques to accurately distinguish between drones and birds, particularly to mitigate potential hazards. This ...
• FACTORS INFLUENCING THE ADOPTION OF IOT FOR E-LEARNING AMONG UNDERGRADUATES IN STATE UNIVERSITIES IN SRI LANKA 

  Maheshika, N.; Gunathunga, G.S.R. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  This study investigates the factors influencing the adoption of Internet of Things (IoT) for e-learning among undergraduates at state universities in Sri Lanka. As technology has become increasingly integrated into education, ...
• IMPACT OF ROBOTIC PROCESS AUTOMATION (RPA) ON OPERATIONS IN COMMERCIAL BANKS IN MUNICIPAL COUNCIL AREA, ANURADHAPURA 

  Mekala, R.D.; Ranaweera, H.M.B.P. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  This study aims to explore the extent to which Robotic Process Automation (RPA) has impacted operational workflows in commercial banks by assessing both its advantages and potential challenges. Additionally, this research ...
• IMPACT OF DIGITAL BANKING ADOPTION ON CUSTOMER SATISFACTION SPECIAL REFERENCE TO LISTED COMMERCIAL BANKS IN NUWARA – ELIYA DISTRICT SRI LANKA 

  Shakeera, T.I.N.; Marasinghe, M.A.I.T. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Digital banking has transformed financial services by providing convenient and efficient online and mobile platforms, a trend that has accelerated after the COVID-19 pandemic. In Sri Lanka, digital banking adoption varies ...
• REMOTE WORKING PERFORMANCE AMONG IT PROFESSIONALS IN SRI LANKA 

  Rathnayaka, R.A.I.M.; Gunathunga, G.S.R. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  This study investigated the effects of remote working on the job performance of IT professionals in Sri Lanka, focusing on three key variables: work environment, job satisfaction, and work motivation. Remote work has ...
• THE ROLE OF INFORMATION SYSTEMS IN ENHANCING GREEN ACCOUNTING PRACTICES: A STUDY ON CORPORATE ENVIRONMENTAL AND FINANCIAL PERFORMANCE 

  Adhikari, S.L.K.; Senevirathna, K.M.M.H.B. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Integrating sustainable business practices is essential for balancing financial performance with environmental responsibility. Green accounting, which incorporates environmental costs into traditional accounting frameworks, ...

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