• IMPACT OF SOCIAL MEDIA SHORT VIDEO MARKETING ON BRAND LOYALTY: THE STUDY REGARDING YOUTUBE WITH SPECIAL REFERENCE TO FOOD AND BEVERAGE INDUSTRY IN WESTERN PROVINCE IN SRI LANKA. 

  Fernando, T.L.I.; Madhusanka, J.D.T. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• EFFECTS OF BRAND TRUST, BRAND IDENTIFICATION, AND QUALITY OF SERVICE ON BRAND EVANGELISM: WITH THE MODERATE EFFECTS OF BRAND LOVE SPECIAL REFERENCE TO THE REAL ESTATE SECTOR IN THE WESTERN PROVINCE OF SRI LANKA 

  Kumarasinghe, K.H.A.N.; Hendeniya, H.M.U.S. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• THE IMPACT OF YOUTUBE TRAVEL VLOGS ON USERS’ TRAVEL INTENTION 

  Pramodani, T.M.K.; Jayasinghe, J.A.P.M.; Dassanayake, D.M.C. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• THE IMPACT OF ELECTRONIC WORD OF MOUTH ON TOURISTS’ PURCHASE INTENTION: SPECIAL REFERENCE TO GENERATION Z TOURISTS IN SRI LANKA 

  Samarajeewa, R.D.S.; Jayasinghe, J.A.P.M.; Samarathunga, W.H.M.S. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• IDENTIFICATION OF TOURISM POTENTIALS AND CHALLENGES TOWARDS SUSTAINABLE TOURISM DEVELOPMENT: A CASE STUDY OF MORAGAHAKANDA-KALUGANGA PROJECT 

  Jayamanna, J.A.L.P.; Samarathunga, W.H.M.S.; Jayasinghe, G.Y. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• FARMER’S CHALLENGES ON WILLINGNESS TO JOIN AGRI-TOURISM: SPECIAL REFERENCE TO NUWARA ELIYA AGRO-ECOLOGICAL ZONE 

  Sumanapala, S.D.A.; Kodithuwakku, Dilushi (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• FACTORS INFLUENCING THE SUSTAINABILITY OF TOURISM IN ELLA TOURISM AREA IN SRI LANKA 

  Wanigawitharana, D.P.; Jayathilake, P.M.B. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• EXPLORING THE POTENTIAL OF COMMUNITY-BASED TOURISM IN FOSTERING RECONCILIATION IN POST-CONFLICT JAFFNA, SRI LANKA 

  Perera, P.K.U.; Samarathunga, W.H.M.S. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• EXPLORING THE IMPACT OF AUGMENTED REALITY ATTRIBUTES OF THE HANDHELD AR APPLICATIONS FOR MUSEUM GUIDANCE ON VISITORS' RECOMMENDATION INTENTION 

  Pei, Siyun; Tian, Yuanshu; Zhu, Jinzhou (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• EXPLORE INFLUENCES OF CORPORATE SOCIAL RESPONSIBILITY ON BEHAVIORAL INTENTIONS OF EXHIBITION ENTERPRISES THROUGH EMPLOYEE ATTITUDE, JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT 

  Cai, Chunhui; Chen, Songhong; Tian, Yuanshu (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• CUSTOMER EXPECTATIONS AND SATISFACTION: AN ANALYSIS OF NEGATIVE CUSTOMER REVIEWS ON TRIPADVISOR FOR CLASSIFIED HOTELS IN WESTERN PROVINCE 

  Kaludewa, N.S.; Abeywickrama, K.T.N.P. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• CHALLENGES FACED BY SOLO FEMALE TRAVELERS IN SRI LANKA 

  Shaminthaya, W.; Samarathunga, W.H.M.S. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• AYURVEDA AND WELLNESS TOURISM IN SRI LANKA: AN EVALUATION 

  Mahisha, R.R.D.; Samarathunga, W.H.M.S. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• A STUDY ON COMMUNITY PERCEPTION TOWARDS TOURISM IMPACTS AND COMMUNITY SUPPORT FOR TOURISM DEVELOPMENT IN MEEMURE AREA 

  Gunawardhana, G.W.S.S.; Biyiri, E.W. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• ASSESSING BARRIERS TO THE DEVELOPMENT OF ART TOURISM AT DUNHUANG MOGAO CAVES 

  Chen, Songhong; Wang, Ziyang (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• AN ANALYSIS OF MEMORABLE TOURISM EXPERIENCE OF YOUTH TOURISTS AND THEIR REVISIT INTENTION TO CULTURAL DESTINATIONS; SPECIAL REFERENCE TO KANDY CULTURAL HERITAGE SITE 

  Leelachandra, W.D.T.; Biyiri, E.W. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• IMPACT OF VISUAL MERCHANDISING ON CONSUMER IMPULSIVE BUYING BEHAVIOUR: WITH SPECIAL REFERENCE TO SUPERMARKETS IN WESTERN PROVINCE, SRI LANKA 

  Dilshani, I.H.M.; Chathurika, D.M.D. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• THE IMPACT OF THE GROCERY SHOPPING ENVIRONMENT ON CUSTOMER DWELL TIME WITH SPECIAL REFERENCE TO SUPERMARKETS IN WESTERN PROVINCE, SRI LANKA 

  Maduwanthi, S.G.A.; Chathurika, D.M.D. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• THE IMPACT OF SOCIAL MEDIA INFLUENCER MARKETING ON CONSUMERS’ PURCHASE INTENTION. (REFERENCE TO YOUTH FASHION IN WESTERN PROVINCE) 

  Fernando, W.H.K.; Hendeniya, H.M.U.S. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• THE IMPACT OF RETAIL STORE ATMOSPHERIC EFFECTS ON CUSTOMER PURCHASE INTENTION: THE MODERATING EFFECT OF GENDER. (WITH SPECIAL REFERENCE TO SUPERMARKET IN THE WESTERN PROVINCE) 

  Gamage, T.G.P.M.T.; Hendeniya, H.M.U.S. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)

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