Showing items related by title, author, creator and subject.

• Impact of social media marketing on purchase intention: Creation of brand equity for Sri Lankan brands 

  Hilal, M.I.M. (Rajarata University of Sri Lanka, Faculty of Management Studies, 2018-09)
• The Impact of Brand Experience on Consumer Brand Trust in LaptopComputer Industry in Ratnapura District 

  Nadeeshani, U.A.P.; Madhusanka, J.D.T.; Bastianpillai, S.B. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  The attempt of this study is to examine the impact of the brand experience generates on consumer brand trust especially concerning to Laptops. Hence, the purpose of the study is to determine the factors contribute to ...
• The Impact of Brand Personality on Brand Attachment in an Automobile Industry in Kurunegala District 

  Fernando, C.D.N.; Madhusanka, J.D.T.; Watta, D.K.M.A. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  This paper examined the impact of brand personality on brand attachment in the automobile industry concerning the Kurunegala district. This research investigated how customers respond to any changes in brand personality ...