Showing items related by title, author, creator and subject.

• The Impact of Brand Experience on Consumer Brand Trust in LaptopComputer Industry in Ratnapura District 

  Nadeeshani, U.A.P.; Madhusanka, J.D.T.; Bastianpillai, S.B. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  The attempt of this study is to examine the impact of the brand experience generates on consumer brand trust especially concerning to Laptops. Hence, the purpose of the study is to determine the factors contribute to ...
• The Impact of Brand Personality on Brand Attachment in an Automobile Industry in Kurunegala District 

  Fernando, C.D.N.; Madhusanka, J.D.T.; Watta, D.K.M.A. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  This paper examined the impact of brand personality on brand attachment in the automobile industry concerning the Kurunegala district. This research investigated how customers respond to any changes in brand personality ...
• EFFECTS OF BRAND TRUST, BRAND IDENTIFICATION, AND QUALITY OF SERVICE ON BRAND EVANGELISM: WITH THE MODERATE EFFECTS OF BRAND LOVE SPECIAL REFERENCE TO THE REAL ESTATE SECTOR IN THE WESTERN PROVINCE OF SRI LANKA 

  Kumarasinghe, K.H.A.N.; Hendeniya, H.M.U.S. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)