Impact of social media marketing on purchase intention: Creation of brand equity for Sri Lankan brands

dc.contributor.author	Hilal, M.I.M.
dc.date.accessioned	2022-09-16T09:40:00Z
dc.date.available	2022-09-16T09:40:00Z
dc.date.issued	2018-09
dc.identifier.citation	Journal of Management Matters Vol: 05, No: 01 - 2018	en_US
dc.identifier.issn	1391-7099
dc.identifier.uri	http://repository.rjt.ac.lk/handle/123456789/5027
dc.language.iso	en	en_US
dc.publisher	Rajarata University of Sri Lanka, Faculty of Management Studies	en_US
dc.subject	Brand awareness	en_US
dc.subject	brand equity	en_US
dc.subject	brand image	en_US
dc.subject	social media marketing	en_US
dc.title	Impact of social media marketing on purchase intention: Creation of brand equity for Sri Lankan brands	en_US
dc.type	Article	en_US