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2nd International Research Symposium on Management 2023 (IRSM): Recent submissions
Now showing items 1-20 of 103
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IMPACT OF SOCIAL MEDIA SHORT VIDEO MARKETING ON BRAND LOYALTY: THE STUDY REGARDING YOUTUBE WITH SPECIAL REFERENCE TO FOOD AND BEVERAGE INDUSTRY IN WESTERN PROVINCE IN SRI LANKA.
Fernando, T.L.I.
;
Madhusanka, J.D.T.
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
EFFECTS OF BRAND TRUST, BRAND IDENTIFICATION, AND QUALITY OF SERVICE ON BRAND EVANGELISM: WITH THE MODERATE EFFECTS OF BRAND LOVE SPECIAL REFERENCE TO THE REAL ESTATE SECTOR IN THE WESTERN PROVINCE OF SRI LANKA
Kumarasinghe, K.H.A.N.
;
Hendeniya, H.M.U.S.
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
THE IMPACT OF YOUTUBE TRAVEL VLOGS ON USERS’ TRAVEL INTENTION
Pramodani, T.M.K.
;
Jayasinghe, J.A.P.M.
;
Dassanayake, D.M.C.
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
THE IMPACT OF ELECTRONIC WORD OF MOUTH ON TOURISTS’ PURCHASE INTENTION: SPECIAL REFERENCE TO GENERATION Z TOURISTS IN SRI LANKA
Samarajeewa, R.D.S.
;
Jayasinghe, J.A.P.M.
;
Samarathunga, W.H.M.S.
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
IDENTIFICATION OF TOURISM POTENTIALS AND CHALLENGES TOWARDS SUSTAINABLE TOURISM DEVELOPMENT: A CASE STUDY OF MORAGAHAKANDA-KALUGANGA PROJECT
Jayamanna, J.A.L.P.
;
Samarathunga, W.H.M.S.
;
Jayasinghe, G.Y.
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
FARMER’S CHALLENGES ON WILLINGNESS TO JOIN AGRI-TOURISM: SPECIAL REFERENCE TO NUWARA ELIYA AGRO-ECOLOGICAL ZONE
Sumanapala, S.D.A.
;
Kodithuwakku, Dilushi
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
FACTORS INFLUENCING THE SUSTAINABILITY OF TOURISM IN ELLA TOURISM AREA IN SRI LANKA
Wanigawitharana, D.P.
;
Jayathilake, P.M.B.
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
EXPLORING THE POTENTIAL OF COMMUNITY-BASED TOURISM IN FOSTERING RECONCILIATION IN POST-CONFLICT JAFFNA, SRI LANKA
Perera, P.K.U.
;
Samarathunga, W.H.M.S.
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
EXPLORING THE IMPACT OF AUGMENTED REALITY ATTRIBUTES OF THE HANDHELD AR APPLICATIONS FOR MUSEUM GUIDANCE ON VISITORS' RECOMMENDATION INTENTION
Pei, Siyun
;
Tian, Yuanshu
;
Zhu, Jinzhou
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
EXPLORE INFLUENCES OF CORPORATE SOCIAL RESPONSIBILITY ON BEHAVIORAL INTENTIONS OF EXHIBITION ENTERPRISES THROUGH EMPLOYEE ATTITUDE, JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT
Cai, Chunhui
;
Chen, Songhong
;
Tian, Yuanshu
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
CUSTOMER EXPECTATIONS AND SATISFACTION: AN ANALYSIS OF NEGATIVE CUSTOMER REVIEWS ON TRIPADVISOR FOR CLASSIFIED HOTELS IN WESTERN PROVINCE
Kaludewa, N.S.
;
Abeywickrama, K.T.N.P.
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
CHALLENGES FACED BY SOLO FEMALE TRAVELERS IN SRI LANKA
Shaminthaya, W.
;
Samarathunga, W.H.M.S.
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
AYURVEDA AND WELLNESS TOURISM IN SRI LANKA: AN EVALUATION
Mahisha, R.R.D.
;
Samarathunga, W.H.M.S.
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
A STUDY ON COMMUNITY PERCEPTION TOWARDS TOURISM IMPACTS AND COMMUNITY SUPPORT FOR TOURISM DEVELOPMENT IN MEEMURE AREA
Gunawardhana, G.W.S.S.
;
Biyiri, E.W.
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
ASSESSING BARRIERS TO THE DEVELOPMENT OF ART TOURISM AT DUNHUANG MOGAO CAVES
Chen, Songhong
;
Wang, Ziyang
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
AN ANALYSIS OF MEMORABLE TOURISM EXPERIENCE OF YOUTH TOURISTS AND THEIR REVISIT INTENTION TO CULTURAL DESTINATIONS; SPECIAL REFERENCE TO KANDY CULTURAL HERITAGE SITE
Leelachandra, W.D.T.
;
Biyiri, E.W.
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
IMPACT OF VISUAL MERCHANDISING ON CONSUMER IMPULSIVE BUYING BEHAVIOUR: WITH SPECIAL REFERENCE TO SUPERMARKETS IN WESTERN PROVINCE, SRI LANKA
Dilshani, I.H.M.
;
Chathurika, D.M.D.
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
THE IMPACT OF THE GROCERY SHOPPING ENVIRONMENT ON CUSTOMER DWELL TIME WITH SPECIAL REFERENCE TO SUPERMARKETS IN WESTERN PROVINCE, SRI LANKA
Maduwanthi, S.G.A.
;
Chathurika, D.M.D.
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
THE IMPACT OF SOCIAL MEDIA INFLUENCER MARKETING ON CONSUMERS’ PURCHASE INTENTION. (REFERENCE TO YOUTH FASHION IN WESTERN PROVINCE)
Fernando, W.H.K.
;
Hendeniya, H.M.U.S.
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
THE IMPACT OF RETAIL STORE ATMOSPHERIC EFFECTS ON CUSTOMER PURCHASE INTENTION: THE MODERATING EFFECT OF GENDER. (WITH SPECIAL REFERENCE TO SUPERMARKET IN THE WESTERN PROVINCE)
Gamage, T.G.P.M.T.
;
Hendeniya, H.M.U.S.
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
Now showing items 1-20 of 103
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