Senevirathne, P.V.D.; Hansika, W.A.K.A.; Ranasinghe, K.R.P.M.; Karunathilake, R.L.A.M.; Thadikara, T.M.S.T.; Bandara, H.M.S.M.; Vithanage, M.Y.D.; Madushanka, K.D.N.; Kushan, E.M.C.; Bandara, K.W.H.D.S.; Puvitharan, R.; Dilogini, S.
(Faculty of Management, Rajarata University of Sri Lanka, 2025-11-27)
Customer loyalty is very important for the survival and growth of micro, small, and
medium enterprises (MSMEs) in the beauty and personal care industry. Despite its
significance, little research has explored how ...