Social media has transformed marketing strategies in the tourism industry, with influencer marketing emerging as a powerful tool shaping travel behaviour among younger generations. Despite its growing prominence, limited ...

Street food has become an integral component of Colombo’s urban culture and a vibrant attraction for both local and international visitors. With the growing influence of digital media, YouTube food vlogs have emerged ...

The emergence of telework as a mainstream work arrangement has significantly transformed modern travel and tourism organisations, particularly in the wake of the COVID-19 pandemic. In Sri Lanka, however, telework is ...

Minneriya National Park, located in Sri Lanka’s North Central Province, is internationally renowned for the annual elephant gathering, one of the world’s largest wildlife spectacles. However, increasing tourist arrivals ...

Customer retention plays a vital role in the long-term success of the hospitality industry, especially within highly competitive environments such as star-class hotels. Despite efforts to attract new customers, many ...

Tourist vandalism at heritage-rich sites like Kandy, Sri Lanka, has emerged as a growing concern, undermining both visitor experience and long-term sustainability of cultural tourism. Despite enforcement efforts, limited ...

Online reviews have become one of the most influential sources shaping tourists’ destination expectations and travel decisions. However, a gap often exists between the expectations created by the reviews and the actual ...

Ethnic and traditional foods in Jaffna serve as a vital expression of intangible cultural heritage, offering significant potential to establish the region as a unique culinary tourism destination in Sri Lanka. This ...

This study examines how adventure tourism activities, destination attributes, and favourable imagery influence tourists’ destination choices within Sri Lanka’s Cultural Triangle. Additionally, the study investigates ...

The fast fashion industry in Sri Lanka has grown rapidly driven by shifting consumer trends and increasing demand for affordable trendy apparel. Despite this growth, effective inventory management remains a critical ...