• MAPPING TOURIST VISITOR EXPERIENCE USING TRIP ADVISOR REVIEWS: THE CASE OF HURULU ECO PARK 

  Dhananjaya, M.S.; Samarathunga, W.H.M.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Tourist experience mapping is an emerging research area in tourism that has received little attention in Sri Lanka. Therefore, the present study aimed to identify how tourist experiences were constructed in a natural ...
• STAGNATION AND REVIVAL OF SPICE TOURISM: THE CASE OF MATALE, SRI LANKA 

  Dharmarathne, K.C.; Samarathunga, W.H.M.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Sri Lanka's tourism industry offers myriad services, with spice gardens being significant contributors because of their role in generating foreign currency. However, the spice garden sector has stagnated without significant ...
• PROSPECTS AND CHALLENGES OF COMMUNITY-BASED ECO-TOURISM DEVELOPMENT IN POST-WAR AREAS: CASE OF CHUNDIKULAM BIRD SANCTUARY 

  Thamilvany, M.; Samarathunga, W.H.M.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  The tourism sector is one of the most valuable industries worldwide because of its direct and indirect impact on economic and non-economic performance. Despite Sri Lanka's over 25 years of experience with tourism challenges ...
• DEMOGRAPHIC AND SOCIO-ECONOMIC DETERMINANTS OF ALCOHOL CONSUMPTION IN SRI LANKA: A CASE STUDY OF ANURADHAPURA DISTRICT 

  Bandula, A.G.A.; Wickramsinghe, Y.M.; Niranjala, S.A.U. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Alcohol consumption varies significantly across different regions worldwide, and has a long history in Sri Lanka, tracing back to ancient civilizations. This subject has been extensively explored owing to its potential ...
• THE ROLE OF KEY SOCIAL MEDIA INFLUENCERS ON DESTINATION CHOICE: A STUDY BASED ON SIGIRIYA, SRI LANKA 

  Rathnayaka, R.M.H.E.; Jayasinghe, J.A.P.M. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  The advent of social media has revolutionized the tourism industry, particularly influencing travellers’ destination choices. This study investigates the role of key social media influencers in shaping travel decisions, ...
• TOURISM NETNOGRAPHY: IMPACT OF USER ENGAGEMENT IN YOUTUBE VLOGS ON DESTINATION IMAGE AND INTENTION TO VISIT SIGIRIYA, SRI LANKA. 

  Samindini, D.A.A.; Jayasinghe, J.A.P.M. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Social media platforms have become powerful tools in the digital era, influencing travelers’ attitudes and plans. This study explored the impact of user engagement with YouTube vlogs on the destination image of Sigiriya, ...
• FACTORS INFLUENCING FOREIGN TOURISTS’ SATISFACTION: ASPECIAL REFERENCE TO THE CENTRAL PROVINCE IN SRI LANKA 

  Wijekoon, H.M.R.W.K.; T.M.O.K.K., Bandara (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Tourist satisfaction plays a key role in shaping the success and sustainability of Sri Lanka's tourism industry. Satisfied tourists are willing to revisit and recommend others to visit, thereby creating new tourist ...
• CHALLENGES CONFRONT BY TOURISM AND HOSPITALITY UNDERGRADUATES DURING INDUSTRIAL TRAINING PROGRAMS: A STUDY ON CAREER ASPIRATIONS AND INTENTIONS 

  Sewwandi, M.G.V.; Sanjeewa, D.D.P. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  The tourism and hospitality sector is a major contributor to Sri Lanka's economy, requiring graduates who can smoothly enter the industry from academia. Industrial training programs significantly influence undergraduate ...
• THE IMPACT OF ECO-CERTIFICATION ON INTERNATIONAL TOURISTS’ HOTEL CHOICES IN SRI LANKA 

  Weerakkody, M.; Nissanka, K. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Asthe global tourism industry increasingly prioritizes sustainability, understanding the impact of eco-certification on tourists' hotel choices is essential, particularly in emerging markets, such as Sri Lanka, where ...
• EXPLORING THE POTENTIAL lS AND CHALLENGES OF DEVELOPING ALCO TOURISM IN SRI LANKA: INSIGHTS FROM THE SOUTHERN COASTAL BELT 

  Dharmasena, B.D.S.H.; Perera, P.K.U. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Sri Lanka has a rich and diverse cultural heritage, including a rich culinary tradition filled with flavors and aromas enriched by a wide array of spices. Although Sri Lankan cuisine has gained significant attention from ...
• CHALLENGES AND BENEFITS OF ADOPTING ARTIFICIAL INTELLIGENCE IN SRI LANKA’S FOOD AND BEVERAGE INDUSTRY: INSIGHTS FROM INDUSTRY PROFESSIONALS 

  Piumanthi, R.A.U.; Perera, P.K.U. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Although Artificial Intelligence (AI) is increasingly reshaping global industries, including the food and beverage sector, the adoption of AI in developing countries, such as Sri Lanka, remains underexplored, particularly ...
• EXPLORING THE COMMUNITY PERCEPTIONS TOWARDS THE IMPACT OF TOURISM INHIRIWADUNNA RURAL VILLAGE 

  Udayangani, K.I.; Sanjeewa, D.D.P. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  The tourism sector plays a vital role in developing local regions by offering a range of benefits to the communities involved. In Sri Lanka, tourism stands out as a key sector of the economy, serving not only as a significant ...
• IDENTIFYING TOURISM AS A STRATEGY TO MINIMIZE HUMAN-ELEPHANT CONFLICTS: A CASE STUDY OF UDAWALAWE NATIONAL PARK AND ITS ADJACENT AREAS 

  Sanjana, W.A.D.S.S.; Dayangana, K.T.L.U.S.; Somarathna, S.A.I. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  This study explores the potential of tourism as a strategic approach to mitigating human elephant conflicts in and around Udawalawe National Park in Sri Lanka. This study aims to assess how tourism can contribute to ...
• SOCIAL MEDIA INFLUENCE ON DESTINATION CHOICE OF THE YOUNGER GENERATION IN SRI LANKA 

  Ranasinghe, T.A.M.; Abeywickrama, K.T.N.P. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  This study examined the role of social media in influencing destination choices among the younger generation in Sri Lanka. With the rapid growth of platforms such as Facebook, Instagram, and YouTube, social media has ...
• DETERMINANTS OF ENTREPRENEURIAL INTENTION AMONG VOCATIONAL TRAINING STUDENTS: STUDY FROM EASTERN PROVINCE OF SRI LANKA 

  Nisansala, B.A.G.P.; Suraweera, S.M.B.L. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Fostering entrepreneurship is pivotal for economic growth and competitiveness in a globalized world. However, Sri Lanka faces challenges in cultivating successful entrepreneurs among its youth, who often demonstrate risk ...
• EXPLORING INFLUENTIAL FACTORS FOR STUDENTS’ SATISFACTION AT RAJARATA UNIVERSITY OF SRI LANKA 

  Fernando, K.S.M.; Anjala, A.K. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Higher education in Sri Lanka is pivotal for national development, and student satisfaction serves as a critical indicator of educational quality. Accordingly, this study aims to identify and assess the key factors ...
• FACTORS INFLUENCING BEHAVIOURAL INTENTION TOWARD GIG ECONOMY EMPLOYMENT AMONG WOMEN IN SRI LANKA 

  Tharuka, P.S.M.V.; Karunarathane, H.K.G.M.N. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Sri Lanka's labor force is experiencing a dramatic transformation with technological advancements and the rise of the Gig economy. The labor sector comprises people with different demographics, among which "gender" is a ...
• EXPLORING THE RELATIONSHIP BETWEEN OCCUPATIONAL STRESS FACTORS OF AUDITORS AND QUALITY OF AUDIT SERVICES; DOES MOTIVATION MATTER? 

  Varanitha, S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Sri Lanka's economy is changing rapidly, requiring accurate auditing for market functioning and foreign investment. However, occupational stress can lead auditors to overlook crucial details, thereby affecting their ...
• IMPACT OF ONLINE DISINHIBITION ON THE SUCCESS OF E-LEARNING OF FINAL YEAR MANAGEMENT UNDERGRADUATES IN SELECTED UNIVERSITIES IN SRI LANKA 

  Ekanayake, E.M.I.S.; Kularathne, H.M.R.D. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  Over the past decade, e-learning has seen exponential growth, particularly in the field of higher education. The flexibility, accessibility, and adaptability of e-learning platforms have made them crucial components ...
• THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON COMPETITIVE ADVANTAGE IN INSURANCE SECTOR ORGANIZATIONS IN SRI LANKA (WITH SPECIAL REFERENCE TO NORTH WESTERN PROVINCE) 

  Kumari, D.W.M.U.N.; Weerasooriya, W.M.R.B. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

  The current economic climate in developing nations is competitive because of globalization and technological advancement, and a company must participate in Corporate Social Responsibility (CSR) to stay competitive. In the ...

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