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3rd National Research Symposium on Management - 2020 (Abstract Only): Recent submissions

Now showing items 1-20 of 97

Touristic Destinations' Risk Perception and Revisit Intention in Sigiriya Area

Herath, H.M.S.N.; Dissanayake, D.M.M.I. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

Scholarly attention on the perceived risk in tourism is emerging on the Sri Lankan context after the Easter Sunday Attack in 2019 and during the global outbreak of COVID-19. On the other hand, purchasing tourism products ...
The Impact of the Service Quality on Guest Satisfaction in Boutique Hotels with Special Reference to Matale District

Yashodha, G.B.; Abeywickrama, K.T.N.P. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

Sri Lankan tourism and hospitality industry are rapidly developing after the end of the war in 2009. Sri Lanka reached highest tourist arrivals in 2017 which was about more than one point three million tourists. Because ...
The Impact of Sustainable Hotel Practices Towards Guest Satisfaction and Re-Visitation Intention of Classified Hotels in Passikudah Area

Arunappriya, K.G.U.A.; Dahanayake, S.N.S. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

The hotel sector was identified as an industry of which activities consist of a more impact on the environment. The increasing awareness and demand for environmental concern lead the hotels to implement sustainable practices ...
The Impact of Push and Pull Travel Motivations on Tourist's Revisit Intention to Sri Lanka

Wijesena, A.P.D.D.; Biyiri, E.W. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

International tourism allows national tourism industry to be more sustainable and through the tourism industry, the foreign currency inflows to monetary market of the country could be increased. One of the success factors ...
The Impact of Job Stress on Employee's Performance in Star Class Hotels in Dambulla Area

Fernando, T.T.S.K.; Abeywickrama, K.T.N.P. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

Job stress has become a common term in today’s parlance. Stress leads to increase absenteeism, high labor turnover and low productivity. Dambulla being an isolated area with less infrastructure facilities available, the ...
The Impact of Brand Image and Customer Satisfaction on Customer Loyalty in Hotels in Colombo District

Priyadevi, K.P.M.; Dissanayake, D.M.M.I. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

Brand image, customer satisfaction and customer loyalty have been recognized as most dominant factors in success of any business organization especially in the service-oriented business such as hotels. Most hotel establishments ...
Reasons for Accommodation units to Remain in Informal Sector with Special Reference to Badulla District

Madhushan, H.D.S.P.; Abeywickrama, K.T.N.P. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

There has been a growing interest among the researchers and policymakers around the world in informal economic activities and their contribution towards the national economies is enormous. Evidence, however, found in studies ...
Prospects and Challenges for Regional Tourism Development; the Case of Hatton, Sri Lanka

Sudharsan, M.; Dayangana, K.T.L.U.S. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

The Tourism industry of Sri Lanka has been increasing rapidly. Overall performance of the tourism sector of the country is in a good position compared to other regional countries. However, evidence shows that it is performing ...
Impact of Human Resource Management Practices on Turnover Intention of Housekeeping Employees in Hotels in Anuradhapura

Arachchi, W.K.H.; Dahanayake, S.N.S. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

The importance of managing human resources has been growing over the past years both in academia and in practice since the human resource management (HRM) practices helped employees to form their attitudes and behaviors. ...
How Quality Attributes of Restaurants Trigger the Post Dining Behavioural Intention of Customers

Sandatharaka, K.A.V.; Dissanayake, D.M.M.I. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

Recent social, cultural, demographic, and economic changes in Sri Lanka have created a new trend among people towards patronizing restaurants in urban areas. The trend, on the other hand, brings about changes in the ...
Constraints for Women Career Development in Hotel Industry in Sri Lanka

Tharshan, U.; Dahanayake, S.N.S. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

In recent decades the work force composition has been dramatically changed. Though workforce consists with both male and female employees, there is a dissimilarity between men and women participation in the labor market ...
Community Perspective of Rural Tourism: A Thematic Analysis

Thilakarathne, S.T.W.M.G.W.C.P.K.; Dassanayake, D.M.C. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

Rural tourism is one of the fast-growing forms of tourism today. It gives the traveler a unique experience on different cultures and different life patterns which are blended with natural environments. The community ...
Career Perception of Tourism and Hospitality Undergraduates

Thennakoon, T.P.M.K.; Dahanayake, S.N.S. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

An increasing predisposition and persuasion can be seen among students, to join tourism and hospitality courses offered by the state universities. If today’s undergraduates are to become the professional practitioners of ...
Backpackers' Travel Motivations and Revisit Intention to Sri Lanka

Jayasiri, A.M.D.D.; Jayasinghe, J.A.P.M. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

Backpacker Tourism is now becoming Sri Lanka's fastest growing sector which young and budget-minded tourists who travel to Sri Lanka and focus on meeting other cultures, organize independent and flexible itineraries, stay ...
An Investigation of Influencing Factors on Satisfaction and Revisit Intention of Foreign Travelers to Mihintale Heritage Site

Rajakaruna, R.M.N.M.; Dassanayake, D.M.C. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

Heritage tourism has been one of the dominant forms of tourism since the early stages of tourism history. Sri Lanka is known as one of the major heritage tourism destinations in the region. Thus, it is playing a vital role ...
An Empirical Study on Food and Beverage Service Quality and Customer Satisfaction in Star Graded Hotels in Dambulla

Bandara, W.M.A.H.; Dahanayake, S.N.S. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

The hotel industry is one of the integral constituents in flourishing tourism industry and is extremely competitive. In this competitive arena, service quality has become a crucial success factor in maintaining hotel ...
Impact of Social Media Marketing on Customer Engagement with Special Reference to Cosmetic Industry in Central Province

Udayangani, W.G.M. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

The aim of this research is to identify the impact of social media marketing on customer engagement with special reference to the cosmetic industry in the central province. The main objective of the study is to investigate ...
Impact of Guerrilla Marketing in Social Media on Brand Image: Evidence from the Cosmetics Industry in Sri Lanka:

Perera, K.S.U.; Cooray, N.H.K. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

Guerrilla marketing is not a new concept and has originated from the idea of guerrilla warfare. According to that, guerrilla marketing means the unconventional marketing tactics which allow marketers to grab the attraction ...
Impact of Consumer Ethnocentrism on Purchase Intention of Clothes among Sri Lankan Youngsters

Ariyasena, P.G.N.P.; Cooray, N.H.K. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

Ethnocentrism is a widely used word in circles where ethnicity, inter-ethnic relations and related social issues are concern. Many global marketers treat consumer ethnocentrism as an essential factor which influences on ...
A Comparative Study, Service Quality of State and Private Sector Banks in Puttalam District

Wickramasinghe, W.K.M.G.P.; Pushpakumara, W.M.P.G.R. (Rajarata University of Sri Lanka - Faculty of Management Studies, 8/20/2020)

The effectiveness and efficiency became the buzz word of the success of banking operations and its proper functioning particularly with respect to providing service to the customers. The concepts of customer satisfaction ...

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