Introduction of Neo-Capital, Technology and Knowledge Based Development to Sri Lankan Development Communication Process

Abstract

Abstract Development communication is a method of communication which strengthens the development process. However, achievement of the desired objectives depends on the investigation of the practical capabilities and their challenges. Further, there should be a prescribed mode to send the development message, through approaches such as participative, internal-origin, imminent and traditional folk media. The capital and technology are essential components in Sri Lankan development. However, the knowledge base required to connect them is waiting to be properly, discovered. It is evident that though capital and technology is at an advanced level, the knowledge base required for connecting the factors are not readily available. In this presentation, it is proposed, that the knowledge-based methodology can be used to connect neo-capital and technology to the development communication process of state and private sector in Sri Lanka