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Volume:9 Number:1 September 2022
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Browsing Volume:9 Number:1 September 2022 by Subject

Browsing Volume:9 Number:1 September 2022 by Subject "perceived authenticity"

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Impact of perceived authenticity in micro-influencer marketing on purchasing intention in fitness sector: The mediation role of trust

Wijerathna, D.N.M.N.; Wijesundara, T.R. (Rajarata University of Sri Lanka, Faculty of Management Studies, 2022-09)

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