Impact of perceived authenticity in micro-influencer marketing on purchasing intention in fitness sector: The mediation role of trust

Impact of perceived authenticity in micro-influencer marketing on purchasing intention in fitness sector: The mediation role of trust

Wijerathna, D.N.M.N.; Wijesundara, T.R.
URI: http://repository.rjt.ac.lk/handle/123456789/5199
Date: 2022-09

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