Impact of perceived authenticity in micro-influencer marketing on purchasing intention in fitness sector: The mediation role of trust

Wijerathna, D.N.M.N.; Wijesundara, T.R.

dc.contributor.author	Wijerathna, D.N.M.N.
dc.contributor.author	Wijesundara, T.R.
dc.date.accessioned	2022-10-19T05:30:53Z
dc.date.available	2022-10-19T05:30:53Z
dc.date.issued	2022-09
dc.identifier.citation	Journal of Management Matters Vol: 09, No: 01 - 2022	en_US
dc.identifier.issn	2792-1255
dc.identifier.uri	http://repository.rjt.ac.lk/handle/123456789/5199
dc.language.iso	en	en_US
dc.publisher	Rajarata University of Sri Lanka, Faculty of Management Studies	en_US
dc.subject	Micro-influencer marketing	en_US
dc.subject	perceived authenticity	en_US
dc.subject	purchasing intention	en_US
dc.subject	trust	en_US
dc.title	Impact of perceived authenticity in micro-influencer marketing on purchasing intention in fitness sector: The mediation role of trust	en_US
dc.type	Article	en_US