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Showing 1 out of a total of 1 results for collection: Volume:9 Number:1 September 2022. (0.001 seconds)

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Impact of perceived authenticity in micro-influencer marketing on purchasing intention in fitness sector: The mediation role of trust

Wijerathna, D.N.M.N.; Wijesundara, T.R. (Rajarata University of Sri Lanka, Faculty of Management Studies, 2022-09)

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