Lambert, A. D.A.; Uthayakumar, A.D.A.; Bandara, A.M.S.L.; Bamunusinghe, B.A.I.K.; Geerththana, B.; Wijerathna, C.N.; Wickramasinghe, D.P.A.M.; Dissanayake, D.O.; Kodithuwakku, H.K.W.T.; Dilogini, S.
(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
Sun Mixture, a Micro Small and Medium Enterprise (MSME), faces significant challenges
due to its limited digital presence and reliance on traditional sales methods. This has resulted in a restricted market reach, diminished ...