Abstract:
One of the largest economic sectors in the world, tourism is a key source of foreign exchange in the
majority of nations. Sri Lanka has a long history in the tourism field and is a popular travel
destination. One of the key sectors of Sri Lanka's tourism economy is cultural tourism. The issue with
the research was the neglect of Sri Lanka's tourism industry's need to promote cultural tourism.
This study used a qualitative data analysis method while taking into account Sri Lanka's overall
cultural heritage and history. Secondary sources, dictionaries, academic publications, and online
resources pertaining to Sri Lanka's cultural heritage and tourism industry were employed in the
qualitative data gathering process. The primary goal of the study was to investigate if cultural
tourism is necessary for travel and, in turn, whether Sri Lanka's tourist business needs to be
promoted.
The study found that Sri Lanka has seen a significant decline in the number of tourists visiting for
cultural tourism. The fact that visitor numbers to the culture sector are falling shows how little
attention the government has given to Sri Lanka's cultural tourism sector. To do this, the
government must concentrate on preserving the nation's cultural legacy, promoting heritage
places, and creating effective strategies to encourage tourists to do so. In the research, it was
suggested that travel packages be introduced and that social media be used to promote travel to
Sri Lanka and websites to promote cultural heritages. It is undeniably true that Sri Lanka's tourism
business will benefit from cultural tourism.
