Abstract:
The hospitality industry is one of the largest developing service industries in
the world. The global hospitality market grew from $4,390.59 billion in 2022
to $4,699.57 billion in 2023 at a compound annual growth rate (CAGR) of
7.0%. The hospitality industry is experiencing significant growth in today's
world and is widely recognized as a major contributor to the global economy.
It plays a vital role in providing hospitality services to communities and
attracting tourists. Since the hospitality industry is service oriented industry,
all employees in the industry are equally important and their commitment
directly affects the success of the organization. However, there are less studies
conducted under job satisfaction and organization commitment in fast food
outlets in Sri Lanka. Following the issue, the study aims to identify the impact
of Job Satisfaction dimensions (Pay, Employee Empowerment, Supervision,
Promotion and Training) on Organization Commitment of employees in Fast
Food outlets in Sri Lanka. The study is identifying employees of fast-food
outlets as the population of the current research. Data was collected through a
well– structured questionnaire from a sample of 150 employees who work in
KFC fast food outlets in western province using simple random sampling
technique. Regression analysis, reliability analysis, descriptive analysis, and
correlation analysis are mainly used in this study. SPSS version 26 software
was used to analyze data. Research findings indicate that Job satisfaction
variables such as Pay, Employee Empowerment, Promoting and Training have
a positive impact on organization Commitment, whereas Supervision have no
impact on organization Commitment. The new study confirms the earlier
findings by showing that organizational commitment is one of the most crucial
factors for an organization’s performance and thus job satisfaction has a
favorable impact on organizational commitment. This study offers a fresh
contribution to the tourism sector’s efforts to retain and motivate its
workforce.
