Senanayake, R. S. P. A.; Madhusanka, J.D.T.; Bastianpillai, S.B.
(Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)
The wedding and floral industry is one of the fastest developing industries in Sri
Lanka. People nowadays want to seek services from event management
companies while being responsive to the brand equity of those firms. ...