• The Impact of Quality Attributes of Wedding Banquets on CustomerSatisfaction and Behavioural Intention in Star Grade 

  Thalpawila, T.K.T.R.; Abeywickrama, K.T.N.P. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  A wedding functions is paramount for both customers and hoteliers as it is an event of life which is mostly celebrated once in a lifetime. Therefore, it is crucial to management of ahotel to have a proper knowledge ...
• The Attractiveness of Tourist Destinations: A Comparative Study ofAnuradhapura and Polonnaruwa 

  Jayaweera, S.N.C.; Randeni, R.K.D. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  Considering the benefits of tourism, increasing destination attractiveness is one of the key strategies employed by tourist destinations around the globe. Since tourism is a vital foreign currency generator most developing ...
• Repercussions of Tourism on the Tangible Cultural Heritage in Mihintale 

  Perera, P.K.U.; Dassanayake, D.M.C. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  In the present day, many travellers are traveling across the world beyond their geographical boundaries to experience and visit many places with cultural heritage values and identities. Sri Lanka is also a country where ...
• Rail Transportation Attributes: Domestic Rail Tourists’ Satisfaction andReuse Intention 

  Madhuwanthi, M.G.I.S.; Dassanayake, D.M.C. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  Domestic rail tourists play a prominent role in Sri Lankan tourism industry by contributing to the growth of the industry considerably. As a niche tourism segment, the rail tourism can be effectively utilized for the ...
• Innovative Changes in Restaurant Operations to Cope with COVID-19:A Study of Upscale Restaurants in Colombo, Sri Lanka 

  Gunathilake, A.G.K.S.; Dassanayake, D.M.C. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  COVID-19 has not only been a devastating public health crisis, but has also been the restaurant industry’s greatest challenge to date. The present study attempts to evaluate the impact of COVID-19 on the restaurant ...
• Influence of Perceived Tourism Impacts on Community Engagement in Tourism in Udawalawa, Sri Lanka: The Moderating Role of COVID-19 

  Ananda, A.S.G.N.N.; Dassanayake, D.M.C. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  Tourism impacts and its influence on community engagement in tourism is well researched in the literature. However, situational factors can distort the link between tourism impacts and community engagement in tourism. ...
• Influence of Gastronomy on Domestic Tourists’ Satisfaction and Destination Loyalty 

  Pallawala, P.A.I.M.; Dahanayake, S.N.S. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  Gastronomy tourism is a contemporary and exceedingly developing sub-sector in the tourism industry. The purpose of this study is to identify how gastronomy influences domestic tourists’ satisfaction and destination ...
• Domestic Honeymoon Tourists’ Satisfaction and Loyalty towards HotelAttributes in Sri Lanka 

  Muthuweera, N.K.G.; Dahanayake, S.N.S. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  Honeymoon tourists, one of the integral market segments, play a vital role in the tourismindustry, especially in domestic tourism. However, there is a dearth of literature in the respective study area especially ...
• A Study on Tourism and Hospitality Undergraduates’ EntrepreneurialIntention 

  Lakshitha, H.D.T.; Biyiri, E.W. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  Tourism and travel are some of the most important economic activities around the globe. Entrepreneurship is seen as an important factor in the development of tourism, and it is a major contributor to economic development ...
• The Impact Sales Promotion on Consumer Purchasing Decision ofYoung Consumers: Reference to Fast Moving Consumer Goods inAnuradhapura District 

  Samarakoon, Y.G.C.P.; Madushanka, D.M.T. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  Due to different reasons such as a change in the taste of consumers, intense market competition, influx of new entrants in the market, and availability of substitute products create the complexity of today’s market. ...
• The Impact of Word of Mouth Communication on Brand Equity: Reference to Wedding and Floral Industry in Kandy District 

  Senanayake, R. S. P. A.; Madhusanka, J.D.T.; Bastianpillai, S.B. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  The wedding and floral industry is one of the fastest developing industries in Sri Lanka. People nowadays want to seek services from event management companies while being responsive to the brand equity of those firms. ...
• The Impact of the Green Supply Chain Management Practices on Customer Satisfaction: Reference to Retail Industry in Sri Lanka 

  Karunathilake, L.A.A.S.; Cooray, N.H.K. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  The concept of green supply chain management is being studied by the researchers today more than ever before. Because of the increasing of environmental issues caused by delivering the products to the end customer from ...
• The Impact of Social Media Marketing Practices towards ConsumerPerception on Electronic Products: Reference to Colombo District 

  Sakalasooriya, W.G.U.C.; Madhusanka, J.D.T.; Iqbal, F.I. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  Social media marketing is a modern marketing technique used by almost every enterprise to meet its clients on virtual networks. This study is an attempt to examine the impact thatis generated by the social media marketing ...
• The Impact of Social Media Marketing on Brand Loyalty: Reference toFashion Retailing Industry in Kandy District 

  Udayangani, W.G.M.; Madhusanka, J.D.T. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  A recent development from the static of web climate shows that, social media marketingis in the number one place. Because of that, most people are using social media platformsfor their convenience, and it helps to ...
• The Impact of Brand Personality on Customer Loyalty in Banking Industry of Sri Lanka: A Comparative Study on Public and PrivateBanks in Matale District 

  Abeysiri, P.G.K.P.; Bandara, C.M.Y.S.S. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  The banking industry is a key component of the financial system, where customer loyalty has been identified as one key strategy to survive and grow in a highly competitive industry. Brand personality is one of the main ...
• The Impact of Brand Personality on Brand Attachment in an Automobile Industry in Kurunegala District 

  Fernando, C.D.N.; Madhusanka, J.D.T.; Watta, D.K.M.A. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  This paper examined the impact of brand personality on brand attachment in the automobile industry concerning the Kurunegala district. This research investigated how customers respond to any changes in brand personality ...
• The Impact of Brand Experience on Consumer Brand Trust in LaptopComputer Industry in Ratnapura District 

  Nadeeshani, U.A.P.; Madhusanka, J.D.T.; Bastianpillai, S.B. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  The attempt of this study is to examine the impact of the brand experience generates on consumer brand trust especially concerning to Laptops. Hence, the purpose of the study is to determine the factors contribute to ...
• Impact of Store Atmosphere on Customer Purchasing Intention inSupermarkets in Badulla District 

  Warnakulasooriya, S.C.; Bandara, C.M.Y.S.S. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  The atmosphere is a retail chain store design that has a specific emotional impact on the customers that increases the likelihood of purchase. A good store atmosphere is importantto give a positive impact on customers ...
• Impact of Service Quality on Customer Satisfaction in Microfinance Sector: Reference in Anuradhapura District 

  Perera, S.A.S.; Weerasooriya, W.M.R.B. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  Microfinance is the provision of a broad range of financial services to poor and low income households and their micro enterprises. It is the widely used throughout the worldfor many decades as a tool to minimize poverty ...
• Impact of E-Service Quality on Customer Loyalty: Reference to DigitalBanking Industry in Southern Province 

  Suvimali, S.G.N.; Madhusanka, J.D.T.; Iqbal, F.I. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  The banking industry plays a significant role in the Sri Lankan economy as one of the most important contributors to development. Furthermore, over the last few decades, the banking industry has experienced digitalization ...

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