Considering the benefits of tourism, increasing destination attractiveness is one of the key strategies employed by tourist destinations around the globe. Since tourism is a vital foreign currency generator most developing ...

Domestic rail tourists play a prominent role in Sri Lankan tourism industry by contributing to the growth of the industry considerably. As a niche tourism segment, the rail tourism can be effectively utilized for the ...

Tourism impacts and its influence on community engagement in tourism is well researched in the literature. However, situational factors can distort the link between tourism impacts and community engagement in tourism. ...

Honeymoon tourists, one of the integral market segments, play a vital role in the tourismindustry, especially in domestic tourism. However, there is a dearth of literature in the respective study area especially ...

Due to different reasons such as a change in the taste of consumers, intense market competition, influx of new entrants in the market, and availability of substitute products create the complexity of today’s market. ...

The concept of green supply chain management is being studied by the researchers today more than ever before. Because of the increasing of environmental issues caused by delivering the products to the end customer from ...

A recent development from the static of web climate shows that, social media marketingis in the number one place. Because of that, most people are using social media platformsfor their convenience, and it helps to ...

This paper examined the impact of brand personality on brand attachment in the automobile industry concerning the Kurunegala district. This research investigated how customers respond to any changes in brand personality ...

The atmosphere is a retail chain store design that has a specific emotional impact on the customers that increases the likelihood of purchase. A good store atmosphere is importantto give a positive impact on customers ...

The banking industry plays a significant role in the Sri Lankan economy as one of the most important contributors to development. Furthermore, over the last few decades, the banking industry has experienced digitalization ...