Abstract:
The concept of green supply chain management is being studied by the
researchers today more than ever before. Because of the increasing of
environmental issues caused by delivering the products to the end customer
from its point of origin. Accordingly, most organizations tend to adopt green
practices as a concern for environmental sustainability. As well as most
businesses such as retail business implemented strategies to increase their
customer satisfaction and retain their customer from shifting to their
competitors. Particularly in the retail sector, with its own dominance and
importance, even with a greater extent of competitiveness, entities are
employing sound marketing strategies. However, for these strategies to be
successful, they must be able to create higher customersatisfaction. Therefore,
this study examines the impact of green supply chain management practices on
customer satisfaction in the retail industry in Sri Lanka. It was to investigatethe
relationship between green supply chain management practices and customer
satisfaction. The research utilized a quantitative research study approach.
Primary data were collected through a survey, from which 202 retail industry
customers responded. Toselect a sample, the convenience sampling procedure
was used. The collected data were analyzed statistically using SPSS version 22.
Furthermore, data relating to the present study have analyzed using regression
analysis and frequency analysis using SPSS software. The results show that
green purchasing, eco-design and internal environmental management were
significantly influenced customer satisfaction and only co-operate withcustomer
was not a significant impact. The findings of this study were contributed to
strengthening the green supply chain management further for the retail industry,
relevantauthorities and the government of Sri Lanka.
