Browsing 4th National Research Symposium on Management (NRSM-2021) by Subject "heuristic theory"

Browsing 4th National Research Symposium on Management (NRSM-2021) by Subject "heuristic theory"

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  • Dharmasena, B.P.G.H.S.; Somathilake, H.M.D.N.; Pathiraja, P.M.D.S. (Rajarata University of Sri Lanka - Faculty of Management Studies, 2021-06-10)
    The present study has investigated the impact of behavioural factors on investment decision making with reference to the investments in the Colombo Stock Exchange of Sri Lanka with herding, heuristic, prospect theory, and ...

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