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4th National Research Symposium on Management (NRSM-2021)
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The Impact of Word of Mouth Communication on Brand Equity: Reference to Wedding and Floral Industry in Kandy District
Senanayake, R. S. P. A.
;
Madhusanka, J.D.T.
;
Bastianpillai, S.B.
(
Rajarata university of Sri Lanka-Faculty of Management
,
2021-06-10
)
The Impact of Brand Experience on Consumer Brand Trust in LaptopComputer Industry in Ratnapura District
Nadeeshani, U.A.P.
;
Madhusanka, J.D.T.
;
Bastianpillai, S.B.
(
Rajarata university of Sri Lanka-Faculty of Management
,
2021-06-10
)
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Author
Bastianpillai, S.B. (2)
Madhusanka, J.D.T. (2)
Nadeeshani, U.A.P. (1)
Senanayake, R. S. P. A. (1)
Subject
brand equity (1)
Brand experience (1)
brand trust (1)
Branding (1)
laptop brands (1)
word of mouth (1)
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Date Issued
2021 (2)
Has File(s)
Yes (2)