The Attractiveness of Tourist Destinations: A Comparative Study ofAnuradhapura and Polonnaruwa

Show simple item record

dc.contributor.author Jayaweera, S.N.C.
dc.contributor.author Randeni, R.K.D.
dc.date.accessioned 2021-10-06T17:34:01Z
dc.date.available 2021-10-06T17:34:01Z
dc.date.issued 2021-06-10
dc.identifier.citation 4th National Research Symposium on Management (NRSM-2021) en_US
dc.identifier.issn 2651 – 0006
dc.identifier.uri http://repository.rjt.ac.lk/handle/123456789/3224
dc.description.abstract Considering the benefits of tourism, increasing destination attractiveness is one of the key strategies employed by tourist destinations around the globe. Since tourism is a vital foreign currency generator most developing economies are concerned about increasing the destination attractiveness including Sri Lanka. Anuradhapura and Polonnaruwa are two UNESCO World Heritage sites with a plethora of tourism potentials which are located in the North Central Province of Sri Lanka. However, as per the SLTDA annual reports in the last five years, there is a significant difference between the tourist arrivals between these two destinations. The purpose of this study is to assess the destination attractiveness in comparative terms through the lenses of accessibility, attractions, accommodations, and activities between Anuradhapura and Polonnaruwa. Variables were identified 5A’s in tourism which were used to measure destination attractiveness and selected exact variable through a pilot study, and were employed in the main study. The sample consisted of 58 respondents who were selected using a convenient sampling technique. The study employed Statistical Package for Social Sciences (SPSS-21) for the data analysis. Descriptive statistics (mean and standard deviation), independent sample T-test, regression, and correlation analysis were the main analytical tools. The results indicate that there is a significant difference in destination attractiveness between the two destinations. Differences in the variables are explained by descriptive statistics as well asindependent sample T-test. Correlation results show that all variables have a positive and significant relationship with destination attractiveness. Further, the regression analysis revealed that accessibility, attractions, accommodations, and activities positively and significantly impact destination attractiveness. en_US
dc.language.iso en en_US
dc.publisher Rajarata university of Sri Lanka-Faculty of Management en_US
dc.subject Activities en_US
dc.subject attractiveness en_US
dc.subject destination attractiveness en_US
dc.subject tourist destinations en_US
dc.title The Attractiveness of Tourist Destinations: A Comparative Study ofAnuradhapura and Polonnaruwa en_US
dc.type Article en_US
dc.type Article en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search RUSL-IR


Browse

My Account