IMPACT OF CONSUMER ETHNOCENTRISM, BELIEF ABOUT FOREIGN PRODUCTS AND QUALITY CONSCIOUSNESS ON PRODUCT EVALUATION AND WILLINGNESS TO BUY: WITH SPECIAL REFERENCE TO THE BUYING BEHAVIOR OF SRI LANKAN CONSUMERS
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IMPACT OF CONSUMER ETHNOCENTRISM, BELIEF ABOUT FOREIGN PRODUCTS AND QUALITY CONSCIOUSNESS ON PRODUCT EVALUATION AND WILLINGNESS TO BUY: WITH SPECIAL REFERENCE TO THE BUYING BEHAVIOR OF SRI LANKAN CONSUMERS