FACTORS INFLUENCING TO THE RETENTION OF END CUSTOMERS IN THE MOBILE TELECOMMUNICATION INDUSTRY

dc.contributor.author	Rathnayaka, R.M.S.H.K.
dc.contributor.author	Kandambi, G.P.H.
dc.date.accessioned	2022-11-02T08:24:05Z
dc.date.available	2022-11-02T08:24:05Z
dc.date.issued	2022-10-06
dc.identifier.citation	1st International Research Symposium on Management - 2022	en_US
dc.identifier.issn	2950-7472
dc.identifier.uri	http://repository.rjt.ac.lk/handle/123456789/5267
dc.language.iso	en	en_US
dc.publisher	Faculty of Management Studies, Rajarata University of Sri Lanka	en_US
dc.subject	Brand image	en_US
dc.subject	customer retention	en_US
dc.subject	mobile telecommunication industry	en_US
dc.subject	service quality	en_US
dc.subject	switching cost	en_US
dc.subject	trust	en_US
dc.title	FACTORS INFLUENCING TO THE RETENTION OF END CUSTOMERS IN THE MOBILE TELECOMMUNICATION INDUSTRY	en_US
dc.type	Article	en_US