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Browsing RUSL Research Symposiums by Subject "celebrity influencers"

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THE EFFECT OF CELEBRITY ENDORSEMENT ON BUYING BEHAVIOUR OF Z-GENERATION: SPECIAL REFERENCE TO MOBILE PHONE USERS IN KURUNEGALA DISTRICT

Herath, B.M.L.S.; Herath, D.; Jayasekera, A. (Faculty of Management Studies, Rajarata University of Sri Lanka, 2022-10-06)

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